SEO (Search Engine Optimisation) is a term that’s been around for many years but, traditionally, the communications silos that existed have relegated this crucial skill to the domain of the IT team; those responsible for keeping the website running.
There’s a saying in digital marketing – “The best place to hide a dead body is on the second page of Google search results”.
Content that doesn’t make the first page of search engine results is rarely seen. As such, we seek to ensure that the web editorial created has all the signposts that people searching for advice or content might be looking for and, as such, is shown early in the search engine results.
Ensuring the title (or other prominent text) has phrases or language that consumers are using when they search for information (semantic search terms), means that we can ensure our content is more relevant for the search engines and consumers. The challenge, therefore, is to understand what and how people are searching for. Our automotive experience again puts us in a strong position.
We understand the car-buying audience and the marketplace and so are best-placed to advise clients on the best copy and key phrases to use. Additionally, our strong media relationships mean we have a great track record of securing content with follow backlinks from high-profile sites.