In any traditional media activation, a media event to which the press are invited to sample the new product being launched, interview company executives and gain hands-on insight into your brand is the central lynchpin.
With the world-changing as it is, that may be changing along with the rest of the comms landscape. But there will doubtless still be a place for the media event and all of the planning and organisational expertise that it takes to run them.
At Performance, we have run a vast array of media events with different themes, formats, purposes and scales. We’ve run new car launches, unveiled an outlandish and ridiculously innovative racing car to the world’s press and organised trips and global press conferences to announce products, new technologies and factory visits.