{"id":5661,"date":"2026-11-10T08:45:34","date_gmt":"2026-11-10T08:45:34","guid":{"rendered":"https:\/\/performancecomms.com\/?p=5661"},"modified":"2026-10-20T16:16:34","modified_gmt":"2026-10-20T16:16:34","slug":"do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on","status":"publish","type":"post","link":"https:\/\/performancecomms.com\/me\/blog\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\/","title":{"rendered":"Do you know which pages on your website AI assistants actually rely on?"},"content":{"rendered":"<p>Most brands don\u2019t. We looked at 62k AI answers to car-buying questions across ChatGPT, Gemini, Perplexity and Google AI Overview in the last three months. A few things stood out:<\/p>\n<p>\u2022 Manufacturers\u2019 own sites are just 6.2% of what AI cites. Media, dealers, leasing sites and forums make up the rest.<\/p>\n<p>\u2022 Within that small group of pages that are cited, there is a smaller core group that does most of the work. About 22% of pages produce 75% of citations. Toyota had 709 distinct pages cited, but just 165 of them account for 78% of its citations.<\/p>\n<p>\u2022 Manufacturer sites are 12.9% of OpenAI\u2019s citations, 8.0% of Gemini\u2019s, 4.3% of Perplexity\u2019s and 1.7% of Google AI Overview\u2019s.<\/p>\n<p>Citations aren\u2019t recommendations, and this is one three-month window. But the numbers show what assistants draw on, and the truth is, your own site is only about 6% of the story.<\/p>\n<p>The other 94% comes from sites you don\u2019t control: media, dealers, leasing sites, forums and video. That\u2019s where AI assistants get their view of your brand and your models, and it\u2019s what <a href=\"https:\/\/performancecomms.com\/me\/engine-room\/\">Engine Room<\/a> is built to show: which sources are cited for your brand, on which topics, and in which assistant.<\/p>\n<p>Know your own pages. Then know the other 94%.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Most brands don\u2019t. We looked at 62k AI answers to car-buying questions across ChatGPT, Gemini, Perplexity and Google AI Overview in the last three months. A few things stood out: \u2022 Manufacturers\u2019 own sites are just 6.2% of what AI cites. Media, dealers, leasing sites and forums make up the rest. \u2022 Within that small [&hellip;]<\/p>","protected":false},"author":3,"featured_media":5662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[818,1673],"tags":[1640,1675,1674],"class_list":["post-5661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-engine-room-ai","tag-ai","tag-citations","tag-engine-room"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do you know which pages on your website AI assistants actually rely on? - Performance Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancecomms.com\/me\/blog\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you know which pages on your website AI assistants actually rely on? - Performance Communications\" \/>\n<meta property=\"og:description\" content=\"Most brands don\u2019t. We looked at 62k AI answers to car-buying questions across ChatGPT, Gemini, Perplexity and Google AI Overview in the last three months. A few things stood out: \u2022 Manufacturers\u2019 own sites are just 6.2% of what AI cites. Media, dealers, leasing sites and forums make up the rest. \u2022 Within that small [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/performancecomms.com\/me\/blog\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\/\" \/>\n<meta property=\"og:site_name\" content=\"Performance Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PerformanceComms\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-10T08:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/performancecomms.com\/wp-content\/uploads\/2026\/10\/Citations-carousel-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Murphy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performancecoms\" \/>\n<meta name=\"twitter:site\" content=\"@performancecoms\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Murphy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"\u062f\u0642\u064a\u0642\u062a\u0627\u0646\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\\\/\"},\"author\":{\"name\":\"Andy Murphy\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#\\\/schema\\\/person\\\/a3fef2abbf2df04256f492b4b28939ea\"},\"headline\":\"Do you know which pages on your website AI assistants actually rely on?\",\"datePublished\":\"2026-11-10T08:45:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\\\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/performancecomms.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Citations-carousel-1.jpg\",\"keywords\":[\"AI\",\"citations\",\"Engine Room\"],\"articleSection\":[\"Blog\",\"Engine Room AI\"],\"inLanguage\":\"ar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\\\/\",\"url\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/do-you-know-which-pages-on-your-website-ai-assistants-actually-rely-on\\\/\",\"name\":\"Do you know which pages on your website AI assistants actually rely on? 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