{"id":5281,"date":"2026-04-27T08:58:04","date_gmt":"2026-04-27T08:58:04","guid":{"rendered":"https:\/\/performancecomms.com\/?p=5281"},"modified":"2026-04-27T08:58:04","modified_gmt":"2026-04-27T08:58:04","slug":"breaking-barriers","status":"publish","type":"post","link":"https:\/\/performancecomms.com\/me\/blog\/breaking-barriers\/","title":{"rendered":"Breaking Barriers"},"content":{"rendered":"<p style=\"font-weight: 400;\">It\u2019s not often you stop and stand in awe of sporting achievement, but Sunday morning\u2019s <a href=\"https:\/\/www.bbc.co.uk\/sport\/athletics\/articles\/crm1m7e0zwzo\">London Marathon<\/a> stopped me in my tracks.<\/p>\n<p style=\"font-weight: 400;\">The sub two-hour barrier for a marathon was never meant to be beaten in competition across 26.2 miles. While Red Bull and INEOS\u2019 2019 event showed it could be done in controlled conditions, how could it be done within the twists and turns of race conditions? And certainly not during the London Marathon.<\/p>\n<p style=\"font-weight: 400;\">When Sebastian Sawe crossed the line in 1 hour 59 minutes and 30 seconds, he obliterated the two-hour mark and the old world record by 65 seconds and left commentator Steve Cram almost lost for words. And spare a thought for Yomif Kejelcha on his marathon debut, finishing second and breaking the two-hour barrier too, what\u2019s your luck?<\/p>\n<p style=\"font-weight: 400;\">Sunday\u2019s achievements showcased the true power of sport. While marathon running might not offer the glamour of other more popular sports, yesterday provided a worldwide sporting moment to put marathon running, the London Marathon and Sebastian\u2019s Adidas running shoes front and centre of the global sporting news.<\/p>\n<p style=\"font-weight: 400;\">What\u2019s next? \u00a0There will be more of an intense focus on marathon running as we build up to LA28. Adidas will certainly make hay with their <a href=\"https:\/\/www.adidas.co.uk\/adizero-adios-pro-evo-3-shoes\/KH7678.html\">Adios Pro Evo 3<\/a> running shoes, available for \u00a3450 if you\u2019re interested, and Nike will want to counter fast. Fair play to them for <a href=\"https:\/\/www.instagram.com\/p\/DXmWf1gETdw\/\">congratulating<\/a> Sebastian on his achievement \u2013 \u201cThe clock has been reset. There is no finish line\u201d.<\/p>\n<p style=\"font-weight: 400;\">Ultimately, this moment WILL draw more to running, whether that be sponsors looking for a space in the spotlight or general day-to-day runners. I\u2019ll be back to my 26.2 running club again tonight for my weekly Monday five miles, but I fully expect to see more new members. I\u2019m not sure this will actually inspire me to step up from a half to a full marathon, but if not me, then I\u2019m sure it will for many others. The London Marathon\u2019s plans for a two-day event next year to meet demand can\u2019t come quickly enough.<\/p>\n<p style=\"font-weight: 400;\">Seph<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s not often you stop and stand in awe of sporting achievement, but Sunday morning\u2019s London Marathon stopped me in my tracks. The sub two-hour barrier for a marathon was never meant to be beaten in competition across 26.2 miles. 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