﻿{"id":4932,"date":"2025-06-10T09:20:04","date_gmt":"2025-06-10T09:20:04","guid":{"rendered":"https:\/\/performancecomms.com\/?p=4932"},"modified":"2025-06-10T09:20:04","modified_gmt":"2025-06-10T09:20:04","slug":"mod-revival-is-customisation-due-a-comeback","status":"publish","type":"post","link":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/","title":{"rendered":"Mod revival: Is customisation due a comeback?"},"content":{"rendered":"<p>Car modification: once upon a time, it was a petrolhead\u2019s rite of passage. If you\u2019ve ever fitted aftermarket alloys to a Vauxhall Astra, or swapped the speaker system in a Citro\u00ebn Saxo, you\u2019ll know what we\u2019re getting at.<\/p>\n<p>Today\u2019s modified car scene is far from dead and buried, but we\u2019re a long way from the zeitgeist era that arrived around the turn of the millennium. Perhaps, though, the golden age of customisation is due a comeback.<\/p>\n<p>The idea of personalising your pride and joy is almost as old as the car itself. Since the dawn of mass production, owners have been finding ways to make theirs stand out from the crowd, creating moments of automotive pop culture along the way.<\/p>\n<p>A hundred years ago, it was bootleggers, moonshine and hot rods. The modified Mini scene of the Sixties and Seventies also deserves a mention, but nothing compares to what came around a few decades later.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4933\" src=\"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Free-for-editorial-use-745x900.jpg\" alt=\"\" width=\"745\" height=\"900\" srcset=\"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Free-for-editorial-use-745x900.jpg 745w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Free-for-editorial-use-248x300.jpg 248w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Free-for-editorial-use-768x927.jpg 768w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Free-for-editorial-use-1272x1536.jpg 1272w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Free-for-editorial-use-1696x2048.jpg 1696w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Free-for-editorial-use-10x12.jpg 10w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/>For a brief period in the early noughties, modified cars were as essential as low-rise jeans and Lindsay Lohan. Max Power magazine, the self-styled modders bible, was approaching peak circulation of 250,000 copies, each issue bringing a new selection of radically restyled projects \u2013 typically created on someone\u2019s driveway.<\/p>\n<p>Then in 2001, The Fast &amp; The Furious hit cinemas, casting customisation onto the big screen and straight into impressionable minds from Malibu to Macclesfield. Modification had morphed from niche interest to cult phenomenon.<\/p>\n<p>Even the major OEMs got in on the act. Citro\u00ebn, whose hatchbacks had earned a major following with enthusiasts, began attending modified shows, and even commissioned its own press office projects to demonstrate what could be achieved with a Saxo VTR and a little imagination. To paraphrase an old motorsport motto, it was a case of \u2018mod on Sunday, sell on Monday\u2019.<\/p>\n<p>But just 10 years after Paul Walker and Vin Diesel had broadcast modification to the masses, The Fast &amp; The Furious franchise was turning its attention from hot Hondas to helicopters and heavy artillery, and the final issue of Max Power was on the shelves thanks to a dramatic drop in readership.<\/p>\n<p>What led to the decline? Changes to the way we buy new cars was major cause. In 2009, fewer than half of all private buyers used manufacturer financing. By 2020, it was 93%. The rise of attractive lease and Personal Contract Purchase options made new cars more attainable than ever. Motorists could simply upgrade to the next best thing, rather than consulting the Demon Tweeks catalogue to make it themselves.<\/p>\n<p>Cars also became increasingly capable, with bigger alloy wheels and punchier stereos becoming standard fare. Their newfound sophistication eliminated the appeal of DIY maintenance and modification.<\/p>\n<p>Or maybe the loud and proud style that defined the era simply fell out of fashion?<\/p>\n<p>Ask anyone who knows about fashion, though, and they\u2019ll tell you trends come in cycles. In 2025, low-rise jeans are back with a vengeance, and we\u2019re keeping our cars for longer. Unfortunately, we only have data, here, to back up the latter assertion.<\/p>\n<p>In 2023, the average car on British roads was over nine years old, marking a 20% increase on 2019. If the trend of keeping what you\u2019ve got continues, perhaps we\u2019ll see more people investing in the aftermarket.<\/p>\n<p>If so, the next modified car boom could be just around the corner. Sure, it might favour retrofitted Apple CarPlay over scissor-opening doors, but it\u2019s a step in the right direction if you\u2019re the kind of person who still looks back fondly on the golden era. What\u2019s more, July will see members of the original Max Power team launching a new magazine \u2013 \u2018MAXERS\u2019 \u2013 to showcase the finest from the UK\u2019s current modified car scene. The perfect storm? We\u2019d like to think so.<\/p>\n<p>One thing\u2019s for sure: it\u2019s never been easier to find and fit accessories to your car. Online marketplaces like eBay are home to a vast array of mods for pretty much any car you care to name, from track-spec coilover suspension to a contemporary reversing camera kit. And a growing army of YouTubers, led by influencers and content creators like Mat Armstrong, are inspiring a fresh generation of modding enthusiasts by, quite literally, showing how it\u2019s done.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4935\" src=\"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Slate-EV.jpeg\" alt=\"\" width=\"1200\" height=\"795\" srcset=\"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Slate-EV.jpeg 1200w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Slate-EV-300x199.jpeg 300w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Slate-EV-768x509.jpeg 768w, https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Slate-EV-18x12.jpeg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>Meanwhile, a healthy appetite for car customisation has also been underlined by the Jeff Bezos-backed Slate EV truck, revealed earlier this year. Created in partnership with Amazon Autos, it\u2019s positioned as a rolling DIY project. A blank canvas \u2013 or slate, if you will &#8211; for modification. Build it as intended, and you\u2019re unlikely to see another the same.<\/p>\n<p>The modular, all-electric truck not only allows you to easily swap the body panels, colour, wheels and interior throughout ownership &#8211; you can even transform it from family SUV to utilitarian pick-up truck in a matter of minutes.<\/p>\n<p>The best part about customising a Slate EV? You don\u2019t need a degree in motorsport engineering to get the job done, it\u2019s all designed to be easily achievable with some basic tools and a driveway. If that isn\u2019t pointing to a mod revival, we don\u2019t know what is.<\/p>\n<p>Jack Constantine<\/p>","protected":false},"excerpt":{"rendered":"<p>Car modification: once upon a time, it was a petrolhead\u2019s rite of passage. If you\u2019ve ever fitted aftermarket alloys to a Vauxhall Astra, or swapped the speaker system in a Citro\u00ebn Saxo, you\u2019ll know what we\u2019re getting at. Today\u2019s modified car scene is far from dead and buried, but we\u2019re a long way from the [&hellip;]<\/p>","protected":false},"author":3,"featured_media":4934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1658,818],"tags":[],"class_list":["post-4932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mod revival: Is customisation due a comeback? - Performance Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mod revival: Is customisation due a comeback? - Performance Communications\" \/>\n<meta property=\"og:description\" content=\"Car modification: once upon a time, it was a petrolhead\u2019s rite of passage. If you\u2019ve ever fitted aftermarket alloys to a Vauxhall Astra, or swapped the speaker system in a Citro\u00ebn Saxo, you\u2019ll know what we\u2019re getting at. Today\u2019s modified car scene is far from dead and buried, but we\u2019re a long way from the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/\" \/>\n<meta property=\"og:site_name\" content=\"Performance Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PerformanceComms\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T09:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Cover-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Murphy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performancecoms\" \/>\n<meta name=\"twitter:site\" content=\"@performancecoms\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Murphy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/\"},\"author\":{\"name\":\"Andy Murphy\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#\\\/schema\\\/person\\\/a3fef2abbf2df04256f492b4b28939ea\"},\"headline\":\"Mod revival: Is customisation due a comeback?\",\"datePublished\":\"2025-06-10T09:20:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/\"},\"wordCount\":872,\"publisher\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/performancecomms.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Cover-image.jpg\",\"articleSection\":[\"Automotive\",\"Blog\"],\"inLanguage\":\"ar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/\",\"url\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/\",\"name\":\"Mod revival: Is customisation due a comeback? - Performance Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/performancecomms.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Cover-image.jpg\",\"datePublished\":\"2025-06-10T09:20:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/#primaryimage\",\"url\":\"https:\\\/\\\/performancecomms.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Cover-image.jpg\",\"contentUrl\":\"https:\\\/\\\/performancecomms.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Cover-image.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/blog\\\/mod-revival-is-customisation-due-a-comeback\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/performancecomms.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mod revival: Is customisation due a comeback?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#website\",\"url\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/\",\"name\":\"Performance Communications\",\"description\":\"Sports, automotive &amp; technology communications\",\"publisher\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#organization\",\"name\":\"Performance Communications\",\"url\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/performancecomms.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo.jpg\",\"contentUrl\":\"https:\\\/\\\/performancecomms.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo.jpg\",\"width\":404,\"height\":152,\"caption\":\"Performance Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PerformanceComms\\\/\",\"https:\\\/\\\/x.com\\\/performancecoms\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/performancecommunications\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/performancecomms.com\\\/me\\\/#\\\/schema\\\/person\\\/a3fef2abbf2df04256f492b4b28939ea\",\"name\":\"Andy Murphy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f4ec390f572db3d2158891062657dd4ab14f36f06ae56c9dd36e4d97818624e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f4ec390f572db3d2158891062657dd4ab14f36f06ae56c9dd36e4d97818624e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f4ec390f572db3d2158891062657dd4ab14f36f06ae56c9dd36e4d97818624e?s=96&d=mm&r=g\",\"caption\":\"Andy Murphy\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mod revival: Is customisation due a comeback? - Performance Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/","og_locale":"ar_AR","og_type":"article","og_title":"Mod revival: Is customisation due a comeback? - Performance Communications","og_description":"Car modification: once upon a time, it was a petrolhead\u2019s rite of passage. If you\u2019ve ever fitted aftermarket alloys to a Vauxhall Astra, or swapped the speaker system in a Citro\u00ebn Saxo, you\u2019ll know what we\u2019re getting at. Today\u2019s modified car scene is far from dead and buried, but we\u2019re a long way from the [&hellip;]","og_url":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/","og_site_name":"Performance Communications","article_publisher":"https:\/\/www.facebook.com\/PerformanceComms\/","article_published_time":"2025-06-10T09:20:04+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Cover-image.jpg","type":"image\/jpeg"}],"author":"Andy Murphy","twitter_card":"summary_large_image","twitter_creator":"@performancecoms","twitter_site":"@performancecoms","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"Andy Murphy","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"5 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/#article","isPartOf":{"@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/"},"author":{"name":"Andy Murphy","@id":"https:\/\/performancecomms.com\/me\/#\/schema\/person\/a3fef2abbf2df04256f492b4b28939ea"},"headline":"Mod revival: Is customisation due a comeback?","datePublished":"2025-06-10T09:20:04+00:00","mainEntityOfPage":{"@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/"},"wordCount":872,"publisher":{"@id":"https:\/\/performancecomms.com\/me\/#organization"},"image":{"@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/#primaryimage"},"thumbnailUrl":"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Cover-image.jpg","articleSection":["Automotive","Blog"],"inLanguage":"ar"},{"@type":"WebPage","@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/","url":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/","name":"Mod revival: Is customisation due a comeback? - Performance Communications","isPartOf":{"@id":"https:\/\/performancecomms.com\/me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/#primaryimage"},"image":{"@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/#primaryimage"},"thumbnailUrl":"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Cover-image.jpg","datePublished":"2025-06-10T09:20:04+00:00","breadcrumb":{"@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/#primaryimage","url":"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Cover-image.jpg","contentUrl":"https:\/\/performancecomms.com\/wp-content\/uploads\/2025\/06\/Cover-image.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/performancecomms.com\/me\/blog\/mod-revival-is-customisation-due-a-comeback\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/performancecomms.com\/"},{"@type":"ListItem","position":2,"name":"Mod revival: Is customisation due a comeback?"}]},{"@type":"WebSite","@id":"https:\/\/performancecomms.com\/me\/#website","url":"https:\/\/performancecomms.com\/me\/","name":"Performance Communications","description":"Sports, automotive &amp; technology communications","publisher":{"@id":"https:\/\/performancecomms.com\/me\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/performancecomms.com\/me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/performancecomms.com\/me\/#organization","name":"Performance Communications","url":"https:\/\/performancecomms.com\/me\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/performancecomms.com\/me\/#\/schema\/logo\/image\/","url":"https:\/\/performancecomms.com\/wp-content\/uploads\/2023\/08\/logo.jpg","contentUrl":"https:\/\/performancecomms.com\/wp-content\/uploads\/2023\/08\/logo.jpg","width":404,"height":152,"caption":"Performance Communications"},"image":{"@id":"https:\/\/performancecomms.com\/me\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PerformanceComms\/","https:\/\/x.com\/performancecoms","https:\/\/www.linkedin.com\/company\/performancecommunications\/"]},{"@type":"Person","@id":"https:\/\/performancecomms.com\/me\/#\/schema\/person\/a3fef2abbf2df04256f492b4b28939ea","name":"Andy Murphy","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/secure.gravatar.com\/avatar\/2f4ec390f572db3d2158891062657dd4ab14f36f06ae56c9dd36e4d97818624e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2f4ec390f572db3d2158891062657dd4ab14f36f06ae56c9dd36e4d97818624e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f4ec390f572db3d2158891062657dd4ab14f36f06ae56c9dd36e4d97818624e?s=96&d=mm&r=g","caption":"Andy Murphy"}}]}},"_links":{"self":[{"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/posts\/4932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/comments?post=4932"}],"version-history":[{"count":0,"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/posts\/4932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/media\/4934"}],"wp:attachment":[{"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/media?parent=4932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/categories?post=4932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/performancecomms.com\/me\/wp-json\/wp\/v2\/tags?post=4932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}