{"id":3025,"date":"2022-02-24T14:38:41","date_gmt":"2022-02-24T14:38:41","guid":{"rendered":"https:\/\/performancecomms.flywheelsites.com\/writing-a-pr-agency-wellbeing-strategy-and-welcome-to-thrive\/"},"modified":"2023-08-21T17:05:32","modified_gmt":"2023-08-21T17:05:32","slug":"writing-a-pr-agency-wellbeing-strategy-and-welcome-to-thrive","status":"publish","type":"post","link":"https:\/\/performancecomms.com\/me\/blog\/writing-a-pr-agency-wellbeing-strategy-and-welcome-to-thrive\/","title":{"rendered":"Writing a PR agency wellbeing strategy \u2013 and welcome to Thrive"},"content":{"rendered":"

\"\"Given the challenges we\u2019ve all faced over the last few years, both personally and professionally, how we look after our wellbeing in and out of work has been at the forefront of many people\u2019s minds.<\/p>\n

While many of us have gone on our own personal journeys on this topic, companies up and down the country have also stopped and reviewed how they are looking after their employees\u2019 wellbeing.<\/p>\n

And Performance Communications is no different.<\/p>\n

Last year, I was given the responsibility of reviewing our approach to employee wellbeing.<\/p>\n

So off I went to Google to dig into what a successful wellbeing strategy looked like.<\/p>\n

There\u2019s plenty online, but I thought it might be useful to share the process I\u2019ve been through, especially for those that run or work in communication agencies.<\/p>\n

What is wellbeing?<\/h2>\n

It\u2019s a word we\u2019ve all used, a word we\u2019ve all read or seen \u2013 and we probably know what it means. But for those that aren\u2019t sure here\u2019s a definition: the state of being comfortable, healthy or \/ and happy.<\/p>\n

Notice it doesn\u2019t differentiate between work and play. That\u2019s because work can certainly impact on your wellbeing, both positively and negatively. While play can impact on your work life. Most people can\u2019t separate the two.<\/p>\n

This is proven by a Deloitte study<\/a> in 2020 that found poor mental health costs UK employers up to \u00a345 billion each year. This is a rise of 16% since 2016 \u2013 an extra \u00a36 billion a\u00a0year.<\/p>\n

Hence the importance of considering what your wellbeing strategy is.<\/p>\n

What is a wellbeing strategy?<\/h2>\n

It should consider immediate support, as well as more long term positive and preventative approaches to help people to thrive at work.<\/p>\n

Why having a wellbeing strategy is vital for staff and leaders<\/h2>\n

There\u2019s plenty of research out there, but below are a few reasons if you\u2019re trying to justify to your leadership team \/ MDs the importance of workplace wellbeing (and these were before Covid was even a thing).<\/p>\n