{"id":2835,"date":"2020-05-18T13:47:03","date_gmt":"2020-05-18T13:47:03","guid":{"rendered":"https:\/\/performancecomms.flywheelsites.com\/five-keys-to-the-realisation-of-cyclings-brave-new-dawn\/"},"modified":"2023-11-30T11:16:28","modified_gmt":"2023-11-30T11:16:28","slug":"five-keys-to-the-realisation-of-cyclings-brave-new-dawn","status":"publish","type":"post","link":"https:\/\/performancecomms.com\/me\/blog\/five-keys-to-the-realisation-of-cyclings-brave-new-dawn\/","title":{"rendered":"Five Keys to the Realisation of Cycling\u2019s Brave New Dawn"},"content":{"rendered":"

Like many, I am genuinely excited that the growth of UK cycling could be one of the few silver linings of the Covid-19 pandemic.<\/p>\n

Public transport is out. Room on our roads for cars is finite. The government has committed to put cycling at the heart of its transport policy.<\/p>\n

Finances have been assigned<\/a> to put in place the infrastructure \u2013 both pop-up and permanent – crucial to making cycling a viable alternative mode of mass commuter transport.<\/p>\n

If the initiative succeeds, we will look back on this moment as being a key turning point for the industry, for the sport, for society\u2019s wellbeing and for the environment.<\/p>\n

We must not f#ck it up.<\/p>\n

And let\u2019s be clear, \u2018we\u2019 means all of us here, not just the government. Yes, the financial clout to fund the introduction of well-designed cycle lanes will be crucial. However, providing a positive cycling experience to newcomers is not down to infrastructure alone, and will only happen as a result of many groups working seamlessly together.<\/p>\n

Cycling during lockdown has been blissful \u2013 empty roads, blue skies and time to roam. Now, sustainably converting the resulting community of new, or reborn, two-wheeled enthusiasts into cycle commuters is our challenge. And no small one at that.<\/p>\n

 <\/p>\n

The five keys are as follows:<\/h2>\n