{"id":2334,"date":"2019-03-18T13:09:54","date_gmt":"2019-03-18T13:09:54","guid":{"rendered":"https:\/\/performancecomms.flywheelsites.com\/formula-1-wants-me-to-pay-for-it-and-im-out\/"},"modified":"2023-11-30T11:26:11","modified_gmt":"2023-11-30T11:26:11","slug":"formula-1-wants-me-to-pay-for-it-and-im-out","status":"publish","type":"post","link":"https:\/\/performancecomms.com\/me\/blog\/formula-1-wants-me-to-pay-for-it-and-im-out\/","title":{"rendered":"FORMULA 1 WANTS ME TO PAY FOR IT. AND I\u2019M OUT."},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/performancecomms.com\/wp-content\/uploads\/2023\/08\/peter-torok-1bcbeuO6gpQ-unsplash-1-scaled.jpg\" alt=\"\" class=\"wp-image-4239\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The first race of the F1 season came and went and I\u2019ve seen, heard\nand read very little about it. As a kid and lifelong car nut, I used to watch\nevery race religiously. I\u2019d even perch on the uncomfortable chairs in our\ndining room for two hours to watch races on a 12-inch black and white TV if I\ncouldn\u2019t wrestle the remote control for the colour television off my family.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I love it. Filled out the wallcharts. Bought the magazines. But not\nnow. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The easy answer would be that I\u2019m a forty-something adult now with\nbetter things to do with my time. But I don\u2019t buy it. I used to go to football\nas a kid and consumed Five Nations rugby with relish. I still do both \u2013\ndistance limits my live attendance at football matches, but I haven\u2019t missed a\nminute of England\u2019s Six Nations campaign this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, why have I given up on F1? It\u2019s not because I look back with rose-tinted glasses \u2013 some of those Eighties and Nineties races were as processional as anything you\u2019re likely to see today. The coverage was pretty ropey compared to today\u2019s pit-walk punctuated and driver-mic\u2019d reality. But it was free to air \u2013 just like the Six Nations rugby is today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On contrast, only the British GP will be broadcast on a\nfree-to-air channel this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be honest, I can\u2019t be bothered to find out how to watch the others or how much it\u2019ll cost. If you make your sport hard to consume, prepare for the consequences. Golf and cricket are reaping the dubious rewards of embracing pay-to-view and it can\u2019t be a coincidence that they\u2019re both desperately trying to come up with new, shorter, more engaging forms of their respective sports to get some cut through with audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Football treads a fine line, too. My level of interest in the Champions League has spiralled since I can no longer keep track of it on Tuesday or Wednesday evenings live on ITV. However digital platforms actually allow me to keep track of my team\u2019s (Championship) progress in a way that has never been possible before. The big tournaments, World Cups and European Championships are invariably given blanket coverage across BBC and ITV \u2013 sometimes at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F1 is different, because it has competition and its competition is\nfree-to-air. It\u2019s also at a technological crossroads. So, while Formula E isn\u2019t\nas spectacular as F1 and doesn\u2019t have box office stars among its driver line-up,\nelectric cars are the future. And Formula E has seized the EV landscape as its\nown. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the EV cars get faster and last longer, they\u2019ll migrate to proper circuits. When that happens, the biggest talents will want to get involved. I believe F1 will find itself with a lot more people like me on its hands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where does F1 go from here? I don\u2019t know, but while it remains\nbehind a paywall, I won\u2019t be watching. Along with a huge potential audience of\narmchair fans. And as its audience shrinks, so will the amount of editorial\ncoverage it generates, which means I\u2019ll be less likely to find out using other\nplatforms. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if Kimi R\u00e4ikk\u00f6nen decides to finish his career racing an EV next year, I might just be persuaded to take a peek at Formula E\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/performancecomms.com\/me\/team\/uk-team\/ross-pinnock\/\">Ross<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The first race of the F1 season came and went and I\u2019ve seen, heard and read very little about it. As a kid and lifelong car nut, I used to watch every race religiously. I\u2019d even perch on the uncomfortable chairs in our dining room for two hours to watch races on a 12-inch black [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1658,818,1657],"tags":[1330],"class_list":["post-2334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-blog","category-sport","tag-formula-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FORMULA 1 WANTS ME TO PAY FOR IT. 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