Blog: Automotive.

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the UEFA Champions League final. With tickets costing between $2,500 and $3,000, fans expect to be entertained off the field as well as on the field. And they get it. Music, fireworks, million dollar […]

To bring the “For The Ride” brand message to life, we worked with a series of famous Triumph riders. Each was asked to take their favourite Triumph Motorcycle on a journey that meant something to them. Queen B took us on a journey along the famous Fosse Way to visit her parents.

The Dubai team, in partnership with Cadillac, has been shortlisted for a MEPRA Middle East PR award later this month. Under the Category ‘Best Use of Sponsorship’, the team has made the final cut with its entry for the ‘Letters to Andy Warhol’ exhibition that formed a central part of the Sole DXB festival last […]

American automotive giant, General Motors, set the standard at the Dubai International Motor Show (DIMS) late last year, unveiling some of the key models at the event. The Performance Communications Middle East team were on hand to support Cadillac and GMC, for one of the first major events since the Dubai office started its relationship […]

[simple_slider arrows=”always” nav=”dots” transition=”slide” auto_rotation=”1″ fullscreen=”1″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_9.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_8.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_7.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2023/08/Renault-Zoe-Electric-Revolution-in-Dubai_6.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_5.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_4.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_3.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_2.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_1.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/11/Renault-Zoe-Electric-Revolution-in-Dubai_10.jpg” alt=””] [/simple_slider] October saw the Middle East launch of the new all-electric Renault ZOE Long Range model – the first […]

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the Goodwood Festival of Speed 2017. Picture a seething mass of 200,000 visitors pouring onto a sun-baked estate in a rural corner of West Sussex. The wall of heat generated by rows of eager […]

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about the car’s ‘level 3’ autonomy capabilities. According to Audi, the new A8 will use more than a dozen sensors that will allow drivers to focus on other activities, such as watching movies on […]

The Middle East team  have been busy recently and we’re proud to announce they have been appointed by General Motors, one of the world’s biggest automotive manufacturers, to provide communications support for its Cadillac, GMC and ACDelco brands across the Middle East. Responsibilities will cover strategic consultation, product communications, event support, press fleet administration and crisis […]

So it’s that time of year again. The time of year when petrol-heads the UK over get together for the disgustingly indulgent motoring orgy that is the Goodwood Festival of Speed. Held in the grounds of Lord March’s stately Goodwood House, the Festival of Speed has been running since 1993 and is pitched as the […]

May saw Honda launch its all-new CR-V to the Middle East media in Ras Al Khaimah (RAK) in the UAE, and Performance Communications was proud to be invited to provide all PR support for the this important event. Honda’s ‘best-selling SUV’ was launched in front of over 70 regional media and influencers at the high-end […]

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/CONTINENTAL-SUPERSPORT-Full-Dash_RGB-1398×699.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/WhatsApp-Image-2017-01-10-at-14.51.07.jpeg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/WhatsApp-Image-2017-01-10-at-16.01.37.jpeg” alt=””] [/simple_slider] Just after the new year, Bentley gave the world a belated Christmas present as it unveiled the world’s fastest four-seater – the Bentley Continental Supersports. Capable of 0-60mph in 3.4 seconds and a top speed of 209mph, one of […]

[simple_slider arrows=”always” nav=”none” transition=”slide” auto_rotation=”0″ fullscreen=”0″] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-craftsmen-demonstrate-traditional-skills-employed-in-l….jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsmen.jpg” alt=””] [simple_slide img=”https://performancecomms.com/wp-content/uploads/2017/02/Bentley-Craftsman-2.jpg” alt=””] [/simple_slider]   When Bentley brought two of their most experienced craftsmen to Middle East in late 2016, the Performance team saw an opportunity to introduce them to their artisan brethren of the region in an early morning meeting on the […]

In November, the Performance team launched a campaign to take the Breitling brand to the wider Middle East audience in a way that hadn’t previously been undertaken by a watch brand. The result: a four-country tour, taking in the UAE, Qatar, Kuwait and Bahrain, with media briefings in the Breitling Boutiques in the respective markets. […]

Every time I hear John Francome voice his opinion of the Victoria Pendleton ‘Switching Saddles’ project – such is the strength of his opposition to the idea and the publicity this brings, I wonder whether he is actually on the payroll of Betfair, its backers. For those who don’t yet know, ‘Switching Saddles’ will see […]

The automotive landscape is a changing. The traditional industry motor shows at Detroit and Chicago have taken a back seat to rival events from the technology sector so far this year. The Consumer Electronics Show (CES) in January had car makers rushing to show off their hi-tech wares and now GSMA Mobile World Congress 2016, […]

This month, we’ve worked with Masterati to help them launch a limited edition Maserati Cipollini BOND road bike. For those of you who know nothing about cycling, this is an expensive bike – it would normally cost around £4,500 but on this occasion, the one-off item is being auctioned and all proceeds will go to […]

When the global head office of SAIC Motor, one of China’s largest automotive manufacturers, decided to make a big splash in the Middle East it turned to Performance Communications to help. With the big unveil of new models from both its MG and MAXUS brands taking place at the 2015 Dubai International Motor Show, the […]

As the new Aston Martin DB10 squeals onto the silver screen as James Bond’s latest runaround, it’s clear that the iconic car is as intrinsically linked to the suave British agent as a Vodka Martini that’s shaken not stirred. Nothing defines an individual better than their vehicle, and arguably nothing defines a movie or TV […]

For me, getting my first car was an exciting thought; however, it wasn’t until two years after I turned 17 that I was actually was motivated to learn to drive and get myself a car. Although I never put much thought into understanding why this was the case, it seemingly has become the norm for […]

…And he drives it rather fast/Castles, farms and draughty barns/We go charging past. Inspired by the recent article from our good friends at Gear Patrol about the cars our Dad’s drove and how it informed our own automotive opinions, we thought we’d do a quick tour of the office and see if there was any […]

The latest Budget by Chancellor George Osborne is one of the biggest developments in vehicle excise duty (VED) for some time. Over the years there have been incremental, inflation-based rises in the price of VED, but nothing as big as this. The main positive to come from the announcement is the setting up of a […]