The Brief.
Organised, coordinated and secured broadcast, print and online interviews for former CEO of Citroën worldwide, Linda Jackson.
Team managed Q&A, spokesperson briefing, logistics and spotted interviews with over 30 publications across National broadcast, print and women’s lifestyle media.
The Response.
Interviews were booked to coincide with two UK appearances – one in 2018 when Linda won the Autocar Great British Women award; and the second in 2019 to celebrate Citroën’s Centenary and Goodwood Festival of Speed.
The Results.
40+ pieces of coverage with a total reach of 160 million.
Coverage was secured in BBC 4 Woman’s Hour, BBC Radio 5 Wake up to Money programme, Daily Mail, City AM, Daily Mirror, Sky News Ian King, Good Housekeeping, Red and Autocar.
Linda spoke on a range of topics designed to improve Citroën’s brand perception in the UK; including customer experience, technology, heritage and design.
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