Establishing E-Powertrain Leadership

Brief

The Brief.

Helix is a British engineering company that specialises in the production of the world’s most power-dense electric motors and inverters.

Performance Comms was tasked with helping Helix to generate “top-of-the-funnel” content to drive new business. New sectors such as aerospace, defence, and marine were primary targets – any areas in which Helix could help with the move to electric.

The Response.

To achieve Helix’s goals, an integrated owned-earned campaign was implemented. This focused on raising awareness of Helix’s technology, educating the market about electrification possibilities across a range of sectors, and documenting Helix’s expertise in e-powertrain delivery.

Performance Comms successfully secured Helix significant earned media coverage by gaining op-eds in trade and engineering media.

Helix was also further promoted via executive briefings with trade media. These explored Helix’s history and industry vision, getting the company’s story out to a wider audience.

Whitepaper content was also published for trade shows and online, showcasing Helix’s e-powertrain leadership.

The Results.

In just the first twelve months of the campaign, Performance Comms secured 145 pieces of earned media coverage for Helix across the tech and mobility press.

Of these items of coverage, 13 were impactful op-eds, interviews, and Q&As in leading trade media – these included deep-dives around aerospace and marine electrification, along with deep-dives around key electrification topics.

In addition, Performance Communications helped Helix secure dozens of new business leads through developing two whitepapers for showcase at major trade shows – one targeting aviation, another marine – covering new electrification architectures or product categories by the team.

145 pieces of earned media coverage, increasing the company’s profile
13 opinion pieces and feature articles, spanning fundamental engineering topics, along with trends in aerospace and marine electrification
2 new whitepapers, along with social and infographic collateral to publicise
15% growth in traffic to Helix’s website, increasing visibility and driving new business