Account Manager – Sport

July 29, 2022
Performance Comms

What we’re looking for

Our sporting activity includes both leveraging the sponsorships undertaken by its automotive clients and a mix of pure-play sports clients. Previous creative activations from the sports team include putting Justin Rose on top of the 02 for the ultimate London tee shot and juggling a pack of real-life wolves with three England rugby world cup winners. Performance have managed a multitude of Premier League footballers at both Arsenal and Man City, unleashed Stuart ‘Pyscho’ Pearce to find the next Tradesman footballer and once created an oil painting of a certain seven-time World Champion using oil from his British GP winning car!

Amongst current projects, Performance is working with ŠKODA to maximise its cycling partnerships that include the Women’s Tour and Tour of Britain. Wider activity includes driving awareness of the ŠKODA DSI Cycling Academy, led by cycling legend Dame Sarah Storey, supporting female riders with the ambition to graduate to the next level of the sport.

Performance also activates CUPRA’s sponsorship deal with Olympic swimming champion Adam Peaty, the ultimate performance athlete. The team has recently returned from the Renaissance Club’s links where they activated the Genesis Scottish Open, the first golf tournament ever to be co-sanctioned by the PGA Tour and the DP World Tour.

ITV cycling commentator Ned Boulting is also at the heart of two further clients. Ned edits the Road Book, cycling’s almanack, and will also be on Tour this Autumn with Re-Tour de Ned, his one-man stage that will take cycling fans behind the scenes at the Tour de France.
In addition, the team are driving awareness for a new betting client, CopyBet, that includes activating their sponsorship of Queens Park Rangers FC. Other areas of active sports involvement include women’s sport and sports technology.

The ideal candidates will be fascinated by the world of sport and the sports industry as well as passionate about communications.

The role demands a strong understanding and experience of media requirements and what drives the sports news agenda. First class communications skills, digitally fluent and strong interpersonal abilities are a must.

Drive and enthusiasm to meet client expectations and speed of delivery are all essential. The ability to provide solid and reliable support to senior team members through logical thinking and problem solving is also highly desirable.

What you’ll be doing

Reporting to the Account Director you will help manage the day-to-day smooth running of a number of high-profile accounts, as well as supporting the team on creative comms, strategic planning and new business initiatives.

Key Accountabilities

  • Account manage the sports accounts and help guide others as needed
  • Draft and oversee team production of copy, news releases/press kits, campaign and media
    materials; and drive the development of creative content or ideas
  • Video / Photographic / Infographic content development
  • Media event management
  • Dissect and understand the operations and business goals of all clients to ensure the creation of effective stories and campaigns for each client
  • A nose for media opportunities and a proactive approach to media relations
  • Lead and help devise media distribution plans – a sound understanding and logical approach is key
  • Manage an Account Executive to ensure the maintenance of reporting and status updates for accounts across the team; this may include coverage reports, digital project management tools, rolling release schedules, future features lists and deadlines, and media distribution lists

What you’ll need (Required Skills)


  • Account management experience
  • Flexible writing style, adapting to different client needs, with high attention to detail
  • Eye for what stories different media will find interesting
  • Time management – the ability to logically plan, develop and execute plans, using the strengths of a team to ensure optimal delivery
  • Understanding of key social channels (Facebook, Twitter, LinkedIn, YouTube etc)
  • A strong communicator who can upwards manage as well as prioritise their own work and the team supporting them
  • An ability to manage and nurture junior staff
  • Paid media experience a bonus but not essential

Some of the benefits we offer

We don’t just look at what you can bring to us. We look at what we can bring to you. Whether that be through internal or external training to help you develop, or programmes and initiatives to support your wellbeing through our wellbeing strategy, Thrive, your development and wellbeing is important to us.

Listed below are some of the benefits we currently offer, we say currently because we are always evolving them via employee feedback obtained through our regular staff survey:

  • Competitive London Salary
  • Company wide wellbeing programme (Thrive) includes a:
  • £250 well-being allowance
  • Employee Assistance Programme, which offers access to therapy, guidance around diet, gym, meditation and career coaching as well as discounts on high street chains
  • Personal, Team & Company Social allowances
  • Flexible working (split between home & office)
  • Monthly internal training sessions
  • Private Healthcare
  • Walks and runs by the beautiful River Thames
  • Social activities (Summer / Christmas parties (and some in-between))
  • Cycle to Work scheme
  • 25 days holiday + 2 half-day flexi-days
  • 4.30 pm finish on Fridays

Interested? Please send your CV and covering letter explaining why you would be a great addition to our team, to:

Photo by Markus Spiske on Unsplash

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