Account Executive, Motorcycle / Automotive

February 16, 2021
Performance Comms

Position outline

From the award-winning agency that conceived the world’s first self-cleaning car, unveiled a new watch at 35,000 feet, organised a super-car street race in Dubai, created the world’s first glow-in-the-dark car paint and drew a one-kilometre wide car in the sand, we have a new exciting role for a strong Account Executive working across a number of motorcycle / automotive accounts.

The role requires an individual who has the ability to comprehend the often complex nature of the automotive industry, is a very strong writer and has a genuine nose for a news story.

The Agency has a reputation for nurturing and developing talent, and prides itself on being at the forefront of modern PR and communications.

Located at Performance Communications, Kingston-Upon-Thames, but with occasional travel across UK and abroad possible.

Reporting line & team

The AE role reports directly to the Senior Account Manager and will help manage the day-to-day smooth running of the agency’s rapidly-growing group of auto accounts, as well as supporting the wider team on creative PR plans.


  • Someone who has approx. 12 months’ experience working in communication
  • Experienced in writing engaging copy, sometimes on tricky, technical subjects
  • A self-starter who has an interest in motorcycles, cars and the automotive world
  • Excellent time management and organisational skills
  • An understanding of the PR process and the new and emerging technologies at our disposal
  • Understanding of key social channels (Instagram, Facebook, Twitter, LinkedIn, YouTube etc) and an individual online presence is desirable
  • Excellent communication skills – both spoken and written
  • Creativity – experience coming up with small news stories to big bang campaigns
  • Motorcycle licence (preferable but not essential)
  • Able to work flexibly and think on their feet as well as self-imposed deadlines
  • Ability to build strong relationships both internally, externally and with media
  • A key understanding of the latest developments across the motorcycle / automotive industry
  • Confident on PowerPoint
  • Have experience working with influencers / understand the influencer landscape
  • Have experience in the motorcycle industry or understand the motorcycle landscape

Key accountabilities

  • Maintenance of all coverage evaluation, reporting and status updates for all accounts in the group; this may include status reports, rolling release schedules, future features lists and deadlines, coverage reports and media distribution lists
  • Management of a rolling feature list across the group of accounts, ensuring that deadlines for features relevant to our clients are met
  • While the role majors on content creation and media relations, much of the team’s output has consumer appeal too. An eye for a front-end, consumer angle or opportunity is important
  • Establish relationships with all client teams as well as key personnel elsewhere in the client businesses to ensure direct access to key people who can provide data / information / opinion etc for any relevant content
  • Work with the AM, JAD and the other members of the sub-team to ensure quality control is adhered to at all times where content and written copy is concerned
  • Plan, organise and prioritise workloads, including resource planning, flagging any issues to senior staff members
  • Research to provide market insights / industry trends / gather information to support the creation of feature and release content, as well as being aware of competitor activity
  • Both draft and oversee team production of copy, press releases / kits and media materials; and assist in the development of creative editorial content
  • Assist in distribution of press releases, imagery, videos and other story-telling assets to the media
  • Act as solid and reliable support for senior team members
  • Social media planning and scheduling, including post copy creation and occasional local market content creation
  • Daily community management across all social platforms
  • Media and influencer relations and managing key media and influencer lists
  • Press fleet coordination
  • Support with project management and content creation and occasional event support
  • Create presentations that either help ‘sell’ an idea to a client or outline how a PR campaign would be delivered
  • To find and tell compelling and engaging product and consumer stories

Behavioural competencies

  • A strong communicator who is able to upwards manage as well as prioritise their own work and the team supporting them
  • A logical and clear thinker with an attention for detail and deadlines
  • A self-starter who conducts themselves in a professional manner at all times
  • Ability to juggle conflicting priorities and work in a fluid and fast-paced environment
  • Get the basics right – be passionate about good, simple and effective PR with a strong eye for an editorial angle
  • A desire to challenge and be challenged
  • An appetite for progression and able to work off constructive feedback from senior members of the team
  • Quick learner, adaptable and pragmatic thinker, whilst being tenacious, results driven and resilient
  • Highly motivated and committed with great attention to detail
  • A team player with the growing gravitas to deal with senior stakeholders

If you think this sounds like you then get in touch

Tags: job vacancy,