Playsight – European Launch
Raise awareness amongst European tennis businesses of new Smart Court technology, powered by Playsight.
The technology makes professional-level analytics affordably available to grassroots tennis players and coaches.
Support ongoing investment round by raising profile of company amongst key audiences.
Build credibility by highlighting calibre of investor talent – which includes Novak Djokovic and Billie Jean King.
From launch, demonstrate the multiple applications of the Playsight technology for both tennis and in medium term, across other court-based sports.
Coordinated Pan-European media launch targeting key media in six key territories.
Eighty pieces of influential coverage achieved across technology, sports and tennis media.