Multipower – Commonwealth Games Ambassadors

June 5, 2015
Performance Comms

The Challenge

  • Raise profile of Multipower’s low-level sponsorships
  • Extend Multipower’s media coverage and relationships beyond vertical fitness media into lifestyle media

Fan Insight

  • Fans like to be ‘in the know’ about the latest developments
  • Multipower’s consumers are interested in new training methods and nutrition plans that can be transferred to their own training

Creative Solution

  • Identify ambassadors to fit within a limited budget (£7k)
  • Activate ambassadors around newsworthy times leading up to the Commonwealth Games
  • Create Multipower-branded unique content

The Results

Multipower Ambassador Results

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