Multipower – Commonwealth Ambassadors
The challenge was to build brand and product awareness during the build-up to the 2014 Commonwealth Games in Glasgow.
To share the Commonwealth Games experience with Multipower’s fitness community, we identified a number of low-cost athlete endorsements and charted their personal journeys.
They included: Lynsey Sharp (800m), Kristian Thomas (Gymnast) and Sonny Webster (weightlifter).
The ambassador activation included:
- Creation of unique Multipower-branded training content
- Placement of media interviews
- High impact photoshoots within vertical media
- x13 national newspapers
- x12 magazine features
- x33 online stories
- 3.6 million print circulation
- The Sun, Daily Express & Men’s Fitness features