Cooper Tires – Reaction Challenge

November 29, 2017
Performance Comms

The Brief

  • Increase Cooper Tires’ brand recognition within the football market, via their sponsorship of Arsenal
  • Engage consumers with no advertising spend


  • Fans want to see their players in action, trying new things within a footballing remit
  • Seeing how accurate pro players are under pressure is thrilling and engaging to watch


  • Similar to the reaction game ‘Batak’, we created a structure that featured the product and fitted within a football goal to test Arsenal players’ accuracy and reactions under pressure


  • Video & image content of players taking on the challenge
  • Imagery for social media and inclusion within press release


  • Sport & front-end news delivery
  • Influencers invited on-site to try the challenge & share on social media


Total Reach
Pieces of coverage
Over 5.3m
Organic Video Views

Tags: Arsenal, Cooper,