Citroën – Headis

April 19, 2016
Performance Comms

The Brief

  • Citroën wanted to activate their sponsorship of Arsenal to promote their new Air Bump technology
  • Develop a campaign which delivered far-reaching non-auto, branded coverage


  • Fans want to see their players in action, trying new things within a footballing remit
  • HEADIS is an incredibly popular game online, with multiple videos going viral


  • Create a bespoke, branded HEADIS table with Air Bump technology to ‘protect’ Arsenal players from scratches and bruises


  • Video of Arsenal players taking each other on in a HEADIS tournament
  • Video interview organised with Hector Bellerin to gain additional coverage on Soccer AM


  • Sport & front-end news delivery
  • Influencers invited on-site to try the challenge themselves, then share on social media


Online Articles
40 secs
Branded piece on Soccer AM
Over 400k
Video Views

Pieces of national coverage
Over 5m
Total Reach