The Brief.
A luxurious regional launch concept for the all-new Bentley Continental GT and Bentayga V8.
Raise awareness of the brand across the Middle East and drive sales of the new models
The region’s appetite for record-holding ‘world-firsts’
Jebel Jais, the UAE’s tallest mountain, is known for some of the best driving roads in the world
Regional trends in ‘Personalised Dining Experiences’
The Response.
The Peak of Luxury was the highest fine-dining restaurant in Arabia – located on the summit of Jebel Jais.
Guests drove Bentley models on the mountain’s famous roads before enjoying an extraordinary dining experience
Hero video published on Bentley’s global YouTube channel.
Global press release and imagery.
On-event film and photo crew facilitating bespoke content creation for guests
Hero film hosted on Bentley Global YouTube
Images, infographic and news story for traditional media
Instagram story content for use on Bentley Global channel
The Results.
- 35 Qualified Prospects
- DHS 35m Worth of sales leads
- 6 New car sales
- 100% SoV Increase
- 80+ Articles
- 2nd Most talked about brand amongst competitors
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Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
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Middle East
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