Global B2B Campaign

Background

The Background.

Horse Powertrain is one of the world’s leading independent providers of engines and powertrain solutions. A joint venture launched by Renault and Geely in May 2024, it employs over 17,000 people worldwide across 17 plants and 5 R&D centres.

To turbocharge its growth, Horse Powertrain needed an agency that understood how to get cut-through to its key audience of decision-makers at global automotive brands. As well as publicising its technology, product, and process innovations, they also needed an agency to build up their profile as a complete powertrain development and production partner among target audiences.

The Response.

Performance delivered an integrated, global B2B campaign for Horse Powertrain, focused on tier one business verticals. Acting as a hub for several consultants in key regions, our team delivered:

Press office management, leading on press release development, translation, and distribution, along with fielding inbound media enquiries.
Media relations, delivering executive briefings with leading national and trade titles.
Earned thought leadership, placing opinion pieces, long-form comment, and written Q&As in top tier automotive, financial, and technology titles.
Owned content development, including complete global messaging documents, CRM content planning, and product brochures.
Social media management, producing creative visual content for social channels, thought leadership for executives, and community management.

The Results.

In just the first nine months of the campaign, Performance delivered:

22 press releases, communicating major Horse Powertrain news focused on products, technology, facilities, and commercial agreements. Across major target markets, these releases generated 485 pieces of coverage in relevant business and trade media.
25 pieces of feature coverage, including interviews, opinion pieces, Q&As, and letters to editors to editors across automotive, business, and technology media. Top results included thought leadership placements in the Financial Times, The Economist, and Fortune.
102 LinkedIn posts, including copy and attention-grabbing visual content. This resulted in 203% follower growth in the same period.