Global B2B Campaign

Background

The Background.

Horse Powertrain is an independent provider of innovative combustion and hybrid powertrain solutions. With 18 manufacturing plants and 5 R&D facilities spanning three continents, it provides a range of solutions for automakers – including engines, motors, transmissions, power electronics, and fully integrated powertrains.

To turbocharge its growth, Horse Powertrain needed an agency that understood how to get cut-through to its key audience of decision-makers at global automotive brands. As well as publicising its technology, product, and process innovations, they also needed an agency to build up their profile as a complete powertrain development and production partner among target audiences.

The Response.

Performance delivers an integrated, global B2B campaign for Horse Powertrain, focused on supporting long-term business development by raising its profile among peers, partners, and customers. Our work includes:

Press office management, leading on press release development, translation, and distribution, along with fielding inbound media enquiries.
Media relations, delivering executive briefings with leading national and trade titles.
Earned thought leadership, placing opinion pieces, long-form comment, and written Q&As in top tier automotive, financial, and technology titles.
Event support, providing media relations and presentation support for high-profile trade and technology exhibitions.
Web and owned content, including product brochures, executive news roundups, and regular company blogs.

The Results.

In 2025, the Performance team delivered:

736 pieces of coverage, across the global automotive, business, and technology media. Top outlets included Fortune, Die Welt, CNN, Top Gear, Autocar, and Motor1.
26 news releases, including many stories surfaced by the Performance team from sourcing conversations with engineers and executives.
34 pieces of feature coverage, spanning interviews, opinion pieces, Q&As, and letters to editors to editors.