Fiat Professional – Tradesman Trials

April 3, 2016
Andy Murphy



“Overall, the Best Use of PR entries showed consistently good press office management, and the judges found this (i.e. Tradesman Trials) to be an incredibly well targeted campaign with a good use of insight and ambassadors which resulted in sales.”
ESA Judge

“Performance Communications ticked all the boxes – they had a clear strategy, carried out with structured research and, with the inclusion of all relevant partners, resulted in a demonstrable return on investment. The programme ensured that key messages reached all target audiences, with a creative, inspiring and fun campaign which captured the imagination. It made the most of a previously under-utilised sponsorship partnership and involved no other agency input. Using a broad range of tactics and events, they undertook a range of activities that resulted in clear sales.”
CIPR Judge