Bentley – Peak of Luxury
- A luxurious regional launch concept for the all-new Bentley Continental GT and Bentayga V8.
- Raise awareness of the brand across the Middle East and drive sales of the new models
- The region’s appetite for record-holding ‘world-firsts’
- Jebel Jais, the UAE’s tallest mountain, is known for some of the best driving roads in the world
- Regional trends in ‘Personalised Dining Experiences’
- The Peak of Luxury was the highest fine-dining restaurant in Arabia – located on the summit of Jebel Jais.
- Guests drove Bentley models on the mountain’s famous roads before enjoying an extraordinary dining experience
- Hero video published on Bentley’s global YouTube channel.
- Global press release and imagery.
- On-event film and photo crew facilitating bespoke content creation for guests
- Hero film hosted on Bentley Global YouTube
- Images, infographic and news story for traditional media
- Instagram story content for use on Bentley Global channel
Worth of sales leads
New car sales