Triumph Motorcycles – Inspiration Ride – George Clarke
To bring the “For The Ride” brand message to life, we worked with a series of famous Triumph riders. Each was asked to take their favourite Triumph Motorcycle on a journey that meant something to them.
George Clarke took his Explorer to the Lake District to ride some of the rodes that inspired him to ride when he first started. To fuel the inspiration of our audience, the route he took was shared too so that others could follow in his footsteps.
The assets were shared through owned social channels as well as sold into media. Additionally, Facebook advertising was used to generate test ride requests resulting in 147 leads at a cost of £1.47/lead