Bentley Motors – Bentayga Mulliner Pearl of The Gulf
Raise awareness of the Bentayga model amongst an UHNW Middle East audience and drive sales of the Bentayga model.
Pearl diving is one of the Gulf’s proudest legacies.
The pearl is known as ‘the jewel of the Gulf’ and many countries across the region have a rich pearl diving heritage.
Inspired by one of the region’s oldest traditions with a deep-rooted local story-telling angle, we created one of the rarest Bentley models ever built.
Just five limited editions inspired by the Gulf’s pearling history; complete with intricate mother of pearl detailing and the finest, most luxurious materials.
Product hero video with historic footage filmed in historic Emirati boat yard.
Global press release and hero imagery.
Launch event with live traditional pearling experience.
Visually powerful digital assets
Images and news story for traditional media
Instagram-worthy local storytelling content used on Bentley Global channel
A Regional Story the went Global