Performance PR Rebrands as Performance Communications

Performance Communications | October 23, 2013

Performance PR has today become Performance Communications.

The Kingston-upon-Thames and Dubai-based Sports and Automotive specialist has unveiled a bold new brand identity to represent more accurately the agency’s breadth of offering and showcase its fan-oriented communications approach.

The move follows the formalisation in February of three specialist divisions – Digital, Video and Brand Partnerships – to sit alongside the agency’s core PR & Media Relations proposition.

The 35-strong team at Performance Communications will remain committed to its specialist areas of Sports and Automotive, where its passion and depth of understanding continue to underpin the credibility and authenticity of its output.

By inhabiting the fan communities their clients wish to target, there is an innate feel at Performance for the type of content that provokes opinion or engagement.

Francis adds: “We have been specialists since the day we opened our doors, but our belief is that the depth of knowledge and understanding we offer is more important to brands now than ever before.

The ability to communicate credibly and accurately is crucial to successful brand building within the sports and automotive spaces.”

As well as serving its clients via wholly-owned offices in the UK and Middle East, Performance Communications has recently extended its reach across Europe through a network of like-minded affiliates to support clients in 12 countries.

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