Performance PR Rebrands as Performance Communications

Performance Communications | October 23, 2013

Performance PR has today become Performance Communications.

The Kingston-upon-Thames and Dubai-based Sports and Automotive specialist has unveiled a bold new brand identity to represent more accurately the agency’s breadth of offering and showcase its fan-oriented communications approach.

The move follows the formalisation in February of three specialist divisions – Digital, Video and Brand Partnerships – to sit alongside the agency’s core PR & Media Relations proposition.

The 35-strong team at Performance Communications will remain committed to its specialist areas of Sports and Automotive, where its passion and depth of understanding continue to underpin the credibility and authenticity of its output.

By inhabiting the fan communities their clients wish to target, there is an innate feel at Performance for the type of content that provokes opinion or engagement.

Francis adds: “We have been specialists since the day we opened our doors, but our belief is that the depth of knowledge and understanding we offer is more important to brands now than ever before.

The ability to communicate credibly and accurately is crucial to successful brand building within the sports and automotive spaces.”

As well as serving its clients via wholly-owned offices in the UK and Middle East, Performance Communications has recently extended its reach across Europe through a network of like-minded affiliates to support clients in 12 countries.

AI search success: Don’t be fooled into thinking it’s all about your brand website

Andy Francis explains how LLMs are the ultimate dinner party hosts when it comes to understanding the scrap for AI recommendations Measuring success on how many times your brand website is cited is NOT the goal in the age of AI-assisted search. Let me explain. Picture a dinner party. The LLM is taking your place […]

How electric vehicles hold the key to balancing Europe’s energy grid

Harnessing the European car parc to help provide a stable energy grid sounds like the work of science fiction, but Lindsey Reaney explains it could be closer to reality than you think One of the big challenges for electricity grids running off periodic generation sources like renewables is the issue of intermittency: what happens when […]

Six things we’ve learnt in the first six months of 2026

The face of search has changed forever and the pace at which it’s doing so is quicker than ever. At the start of the year, half of UK adults were using LLM-based AI tools to find car information. Now, as we enter H2, that number is already at two-thirds – and growing. The era of […]

To charge for features, or not to charge? That is the question for software defined vehicles

I enjoyed my first visit to FT Future of the Car summit last month, and it got me thinking. While Software Defined Vehicles (SDVs) and connected cars were a hot topic, communicating the benefits of these vehicles to consumers isn’t necessarily straightforward. It’s especially hard when it feels like new tech is simply the enabler […]

Partnerships, Partnerships, Partnerships

Sam Mercer noticed a running theme at the FT Future of the Car Summit as the complexity and cost of producing modern cars is pushing more and more companies to work together. “Protectionism doesn’t work”. That was the clear statement from one panellist at FT Future of the Car last week. And this sentiment truly […]

Breaking Barriers

It’s not often you stop and stand in awe of sporting achievement, but Sunday morning’s London Marathon stopped me in my tracks. The sub two-hour barrier for a marathon was never meant to be beaten in competition across 26.2 miles. While Red Bull and INEOS’ 2019 event showed it could be done in controlled conditions, […]

2026 is make-or-break for self-driving cars in the UK

We all know that driverless cars are no longer the stuff of science fiction. While both China and the US have embraced autonomous technology, Aisling Fitzgerald looks at why 2026 promises to be a big year for self-driving vehicles here in the UK… This year is set to be a turning point for autonomous mobility […]

Do e-axles hold the key to the EV transition? Why EV powertrains are going all-in-one

While battery technology typically takes the role of frontman in the rock band that is the EV transition, Matthew Kirtley looks at another member of the group that could be about to take centre stage… According to a recent report from Automotive IQ, the total value of EV powertrains produced worldwide is projected to more than […]