Bassam Saifi


With over 10-years experience in brand communications, Bassam’s career has always been linked to both the sports and automotive sectors. A Lebanese national, born in the UAE, Bassam holds a Bachelor’s Degree in Public Relations. As Account Director in the Middle East office, Bassam handles the regional PR for General Motors (Cadillac, GMC and ACDelco), Lamborghini and Continental.

With a long-standing love of cars, a career highlight was driving the limited-edition Porsche 918 Spyder at the Ricardo Tormo Circuit in Valencia.

Outside the office, you’ll find Bassam at family spots spending quality time with his wife and daughter, or playing football in the local community.