Posts Tagged "sports"

Plus Ça Change

Apr 25 2019

When we set up Performance, it was easy to decide our areas of specialism – Sport and Automotive – because they stirred…

Five Trends That Guided Sporting Innovation in 2018

Dec 20 2018

In 2016, our Future of the Sports Fan report identified eight key trends that would shape the next few years for fans –…

Top Sporting Comebacks

Mar 09 2017

There’s something about being British that means we love a plucky underdog in sport. That David v Goliath situation, where the impossible…

Is UK media culture killing our sports personalities?

Feb 02 2017

Above observing the game itself, many sports fans enjoy watching the post match interviews, the podium celebrations and the press conferences, to…

What’s next for Esports, the Olympic Games?

Aug 16 2016

While basking with the rest of the nation in the glory of Team GB’s Olympic success in Rio (six golds in one…

A Gulf of sponsorship

Jul 08 2015

Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a…

Sports Sponsorship – Happy Families

Mar 24 2014

Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4…

Cheerleaders going for Gold

Feb 26 2014

Ask anyone what image pops into their head when you mention figure skating and I’m confident that sequined skirts, splits and acrobatics…

A Transatlantic Rivalry

Feb 17 2014

It is apparent that a transatlantic rivalry exists between the UK and its former colony, the United States, which manifests itself in…

2014: The year British Boxing finally makes the weight?

Jan 27 2014

In the last 10 years or so, British Boxing has been labelled both boring and laborious by fight fans across not just…