Posts Tagged "Sport"

PODIUMS FOR POLITICS: Can sports stars really bring about social change?

Oct 05 2017

Politics and sport have long been bed fellows, but often uncomfortably so. Cast your mind back – or Google it, as I…

The evolution of transfer announcements – the latest arms race between Premier League football clubs

Jul 12 2017

If you’ve been keeping an eye on football social media content during this summer’s transfer window, you may have noticed a few…

Which Lions Will Roar in New Zealand?

Apr 19 2017

It’s time. With just a few hours to go until Warren Gatland announces his 37-man touring party to take on New Zealand,…

Best (or worst?) rule bending in the history of sport

Mar 09 2017

Newspapers, web articles and Twitter exploded this week following the confusing and unusual tactics of Italy against England in the RBS 6…

The importance of sport-ertainment

Aug 24 2016

As we collectively bathe in the post-Olympics glow, it’s hard not to wonder how we’ll fare in the next one. Or about…

The Club v Fan divide – Is this the worst example yet?

Aug 12 2016

Contracts are commonplace in football. Barely a day goes by where we don’t hear about a new contract wrangle, or a football…

#Pogback

Aug 09 2016

So he’s back. Paul Pogba is back. Or as the marketing machine at Manchester United exclaimed at 59 minutes to kick-off of…

Why the London Marathon is one of the best things you’ll ever do

May 20 2016

I’ve never been so nervous in my life. I was standing there in red pen nine, ready to run, and the reality…

Snapchat – flirting implement or a serious marketing tool?

Jan 26 2016

Launched in September 2011, Snapchat (in case you’ve been living in a cave for the last four years) is a social media…

Fan Hub – November 2015

Nov 26 2015

Our November newsletter brings you highlights from the Festival of Marketing, a review of limited edition products, a glimpse into wearables and…