Posts Tagged "sponsorship"

Cannondale has replaced a spoke, but Pro Cycling’s bike is still broken

Sep 12 2017

It is fantastic news that Cannondale has a new sponsor for 2018 in the shape of Education First, but the fact that…

Rugby World Cup 2015 – a bluffer’s guide

Aug 25 2015

We’re just three weeks away from the Rugby World Cup on home soil and I couldn’t be more excited. Here’s a rundown…

A Gulf of sponsorship

Jul 08 2015

Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a…

Vintage liveries on modern F1 cars

Jan 23 2015

Formula One was much better in the 1990’s. V10 and V12 monsters roared at over 19,000 RPM and looked simply stunning in…

Success of Brazil 2014 puts FIFA in precarious position with sponsors

Jul 17 2014

The sponsors of Brazil 2014 have had a field day, well a month of field days to be exact. The success of…

What Does WSL Re-Launch Mean For Women’s Sport?

Apr 30 2014

Digital now provides the opportunity for every sport to stream its best action live, but the amount of TV-time a sport receives…

Sports Sponsorship – Happy Families

Mar 24 2014

Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4…

London 2012 + Olympic Gold + Team GB = Financial Riches?

Aug 08 2013

Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to…

Lawrence Clarke Home Town Heroes

Jul 26 2013

The prestigious streets of Eton provided the backdrop to the latest in the Alfa Romeo Home Town Heroes series as 100m Hurdler…

Model Behaviour expected of the Modern Sports Star

Apr 12 2013

When David Cameron condemned Suarez for Bitegate, with a reminder that he is a ‘role model’, it brought again to the fore…