Posts Tagged "pr"

Are the shifting media landscapes something to worry about?

Jun 08 2016

Recently, this New York Times article was shared around the agency as one worth reading. And it is. It looks at the…

Automotive PR Agency of the Year – 2016

Mar 23 2016

Winning an award is always a fillip to the agency – especially for the team responsible for conceiving, creating, delivering and measuring…

Measuring the business impact of storytelling

Mar 03 2016

When I started my career back in 1994, the tools of the trade were a telephone, a fax machine and my brain.…

How to Pitch a Blogger

Nov 19 2015

Now I’m fairly opinionated at the best of times, and often on topics that I’m perhaps not qualified to comment. But for…

Influencer Campaigns

Sep 29 2015

We have just been nominated for two awards at the Social Media Communications Awards for an Influencer campaign we delivered for our…

The Future of PR

Sep 29 2015

The always-on generation will continue their rise in prominence. As communications experts, we have to be able to adapt not only the…

A Gulf of sponsorship

Jul 08 2015

Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a…

John Travolta hosts spectacular UAE launch of new Breitling Emergency

Apr 02 2015

In December 2014, Performance Communications worked with luxury Swiss watchmaker, Breitling and its global ambassador, John Travolta to unveil the new Breitling…

Crunch time for Celerio: Handling a communications crisis

Feb 06 2015

It is fair to say that Blue Monday arrived a few weeks late for one car manufacturer. No sooner had two examples…

The Rise of the Online Influencer

Jan 22 2015

Over time things change. No more is this evident than with the shift in the media landscape. Most agency-side PR professional working…