When Nissan Europe decided to create a car the Nissan Juke-R – a combination of their flagship GT-R supercar and Juke crossover vehicle – Performance Communications was tasked to help ensure this car made the maximum possible impact.
Performance Communications created a series of videos to document the creation of “the world’s fastest crossover” and the first of these quickly went viral, picking up 500,000 views on YouTube in less than a week and the full series gaining more than 2.8 million views in the first four months.
Exclusive behind-the-scenes tours were conducted with select media, enhancing the spread of the video series and gaining extensive coverage across all key markets. This helped to create a great buzz around the Juke-R before the car had even been completed.
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