To launch Citroen’s new flagship model, the DS5, the car manufacturer collaborated with 2011 Master-Chef winner Tim Anderson, to open an exclusive pop-up restaurant in London offering a five course tasting menu inspired by the five senses.
The restaurant opens on Wednesday 16th May for four days and will cost patrons just £5 per head to attend with all the proceeds going to food charity, FareShare.
To drive momentum and awareness Performance Communications organised a preview event with a range of journalists and bloggers in April. Guests were invited to join Citroen and Tim Anderson on a scavenger hunt to collect an array of ingredients which could be used to help cook two of the dishes available at the restaurant in a special house in Dulwich.
Members of the public have to apply for a table through Citroen’s Facebook page from 23rd April – 9th May, 2012. The tables will be allocated on a ballot basis. Almost every guest who attended the preview event applied for a table at the restaurant and those who were unable to make the preview event also applied for a table.
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