Posts Tagged "Automotive"

Guide to the Goodwood Festival of Speed

Jun 23 2015

If you work in the motoring industry or are a fan of all things cars and motorsport, you can’t fail to know…

Cunning Stunts: the importance of jeopardy

Dec 04 2014

Here at Performance Communications, we’re in the business of creating fans for brands. In basic terms, we want people to talk to…

Who will build the automotive future?

Nov 21 2014

Over the last few months, and for a variety of reasons, our attention here at Performance Communications has turned to the future…

Metamorphosis of the family car – from MPV to SUV

Nov 07 2014

With winter around the corner and weather warnings ahoy, some SUV drivers may feel a little blasé about it all. Should this…

Senna-Prost: the duel is back (but in electric version)

Oct 24 2014

On 22nd October 1989 the Formula 1 Japanese Grand Prix decided the Drivers’ Championship in favour of Alain Prost. McLaren dominated that…

Chameleons of the road, changing behaviour on the tarmac

Oct 17 2014

The world can be interpreted in different ways, and there are about as many ways of receiving social codes and messages as…

Painting the podiums orange – KTM unveils UAE Racing Team

Oct 02 2014

KTM Middle East was the talk of the regional racing scene recently, as the leading sport motorcycle manufacturer unveiled its new KTM…

Auto Psychology – What does your car really say about you?

Sep 26 2014

I have always believed that a person’s car can say an awful lot about them. In the UK, most of us take…

The future of car dealerships

Aug 08 2014

The way we buy cars is changing. As a statement, that probably doesn’t seem too bold. After all, the way we shop…

Why team orders aren’t bad for Formula One

Apr 04 2014

While it’s easy to forget it, what with all the enormous egos of today’s racing drivers, Formula One is a team sport.…