4k Archives - Performance Communications

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[acc_item title=”Agile Video”]

Just 5 days ago, GoPro has shown us in Europe what they’ve been doing in the US for a while, which is getting close up, intimate action from the world’s biggest sport – football. Until now, GoPro were seen as a voyeur of action sports. That was until they broke into the NFL and more recently with FC Porto.

[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=vQl0BEZ9eu8#t=63[/youtube]

It made us think about some of the work our agency has been involved with in the last 6 months and one of the most successful projects was a great piece of wearable technology from Nissan. The Nismo Smartwatch. Putting the actual watch to one side, which happened to launch alongside Samsung’s Galaxy Gear, there is one trend that is really going to be big this year. Agile video.

Video content, whether its via GoPro, Google Glass or Recon Instruments soon to launch Jet glasses will be transformed in 2014. More intimate experiences made available to more people. Whether that’s selling out poor customers services or sharing exhilarating lifestyle experiences, video content is about to get more agile.

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[acc_item title=”Content is King”]

Our next trend is no big surprise. So guess, what? Content continues to be king in 2014. No matter how fat your paid investment potential is, without killer content and a good narrative, you’ve got nothing.

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[acc_item title=”4KHD”]

Movement towards 4KHD will be a slow burn, but will ignite as technology catches up. Its going to be big news at this years CES and as brands look to co-curate content with publishers, full blown cine experiences will be demanded by both the consumer and the paymaster. 4KHD will take high definition to a new realm of quality viewing and audio that will make the viewer feel like they are really there. One for the Brazil world cup we think.

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[acc_item title=”Shortform video goes mainstream”]

Shortform video content will go mainstream. 11 months ago Vine launched and Instagram followed suit in June ’13. Now Snapchat is set to follow and this year will see the 200m unique view barrier smashed as mobile becomes the dominant medium.

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[acc_item title=”Blurred lines in music videos”]

The thin line between advertising and music videos became a lot thinner in 2013. Of course, product placements are nothing new. From shameless movie plugs to Hollywood being ‘caught’ with shopping bags, we have all seen A-listers flaunt their supposed tastes in fashion and cars for extra money over the years. But over the last few months there have been a lot more ads which could arguably be identified as both a music video and a full-blown ad. During the next few months, we expect to see a lot more ads that push the boundaries between music video and ad.

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Paul