Speeding through the Middle East, Bentley-style

March 11, 2013
Performance Comms

After a record 2012 for Bentley in the Middle East, a flying start to the New Year was a must, and the regional launch of the New Continental GT Speed was just the way to keep the momentum going for the British manufacturer.

The launch event started with four days in the United Arab Emirates, where Performance Communications organised for media and customers to have the chance to experience Bentley’s fastest-ever production model on a mixture of straight desert roads and windy mountain highways.

And in Dubai, guests enjoyed an exhilarating stop at Dubai Autodrome, with an unforgettable on-track experience and the chance to relax in a Bentley heritage themed pit stop.

Next stop for the tour was Saudi Arabia, with dates in three cities – Jeddah, Al Khobar and Riyadh. Media and customers again descended in numbers to test drive Bentley’s new flagship performance model.

The convoy of GT Speeds certainly brought traffic to a stop in Jeddah, with the local police even pulling the team over to get a closer look!

Tags: bentley, dubai, event,

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