Nissan Takes Note For Mums

January 17, 2014
Performance Comms

As the old adage goes ‘mum knows best’ and that’s certainly the case when it comes to the new Nissan Note. As a leader in its class for space and practicality, we wanted to shout about how the Note is the perfect family car – for mums and dads, babies and buggies.

From The Sun (UK) to Vanity Fair (Italy) – 15 Pan-European automotive and lifestyle journalists were privy to a two-day ‘family-friendly’ event. Hosted by female engineers, media were treated to an exclusive tour of Nissan’s European Technical Centre – a hub of excellence for the design and development of its world-class vehicles – where they put the Note’s practicality to the test. To round the day off, lifestyle journalists were challenged to put their learnings to the test during a bespoke assault course at the internationally-renowned Millbrook Proving Ground.

All this demonstrated how the new Nissan Note has been developed with a focus on safety and practicality for the family market. Performance took ‘Note’ and secured coverage in over 20 European titles with an estimated reach of over 12.2m readers.

 

 

 

Tags: nissan, Note,

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