Nissan Juke-R makes global debut in Dubai

January 22, 2012
Performance Comms

After all the excitement when Nissan Juke-R was first revealed, the global public debut had to be very special. With Performance Communications’s offices in London and Dubai working together an extensive series of events was put together for journalists from around the world to enjoy.

Travelling from Europe, the Middle East and North America, reporters came to see Juke-R in action as the pace car in the Dubai 24 Hours, as winners of Nissan’s GT Academy competition competed in the scorching desert endurance race. Once the race had finished media stayed in Dubai to enjoy desert dune-bashing in Nissan Patrols before a packed day of testing Nissan’s high performance vehicles.

Over 40 journalists were part of the event and with road and track tests in Juke-R, GT-R, 370Z, the LEAF NISMO RC and 370Z GT4 race car, Performance Communications arranged approximately 300 test drives over a five-day period. The result was reams of coverage both online and in print that would continue to appear around the world for months after the event.

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