Performance Communications | October 28, 2015
In our October 2015 issue, we look at viewing habits and the YouTube stars you need to know about as well as the growing popularity of dual advertising. With all the hype around the anniversary of Back to the Future and the new Bond film, we also take a look at the most iconic cars from the world of film and television.
YouTubers
Heard of KSI? If not, you should have. This British videogame commentator who made $4.5 million in the past year, thanks to YouTube. Here is Forbes’ list of the top-paid global stars of YouTube in 2015, all of whom made more than $2.5 million in the year ending 1 June 2015.
Viewing Habits
Staying on the theme of YouTube, a global study has revealed what everyone probably already knew – people, whether they’re 16 or 45, are watching more content online than on TV.
Dual Advertising
With the increasing popularity of ad blockers, the industry needs to come up with more creative ways to engage consumers. One potential solution is dual advertising. We’ve seen it already with Honda’s The Other Side but this month saw the launch of another dual advert from Swedish pensions provider SPP. This truly interactive advert shows what the world might look like if we don’t start behaving sustainably.
Awards Season
We’ve been shortlisted for another award and this time we’re taking on the media agencies for best Automotive campaign in the Masters of Marketing. This month we also won a UK Social Media Award for ‘best research & evaluation’ for our Citroen #ParkingHero campaign.
Iconic Cars
With the anniversary of Back to the Future featuring the DeLorean and the latest Bond release featuring the Aston Martin DB10, we take a look at the iconic cars from the world of film and television.
