Citroën and Arsenal Football Club produced a series of cinemagraphs in January – subtly animated images – featuring New Citroën DS5 and first team players Mikel Arteta, Laurent Koscielny, and club captain Robin van Persie.
Revealing hints of movement in each composition, the cinemagraphs show the players executing their best ball skills around Citroën’s brand new flagship DS5. The visuals are the second series of cinemagraphs Citroën has commissioned, continuing its use of the format as a distinctive application of créative technologie.
Citroën was the first in the automotive sector to produce cinemagraphs and, with this new series, Arsenal has become the first top-flight football club to use the format. The images, along with a ‘behind the scenes’ video, were distributed across a number of online channels including National media, design blogs, lifestyle titles and sports and football fan sites.
Behind the scenes video: http://youtu.be/fR2ozuUE828