Category Archive for "Blog"

How the FA led the communications agenda

Jul 12 2018

So England is out of the 2018 FIFA World Cup. But we came close and there are a lot of positives we…

Top 10 Celebrity Sports Fans

Jun 14 2018

The FIFA World Cup is here and while the focus is on the famous – and not so famous – players on…

Size isn’t everything

Jun 01 2018

Stop sniggering in the back…As the old adage goes, it’s what you do with it that counts. Especially when it comes to…

Is F1 still entertaining enough in 2018?

May 01 2018

At Performance we have the full spectrum of F1 fans. From the full-on watch-every-weekend addicts to those who probably couldn’t name more…

International Women’s Day: The Bandwagon

Mar 27 2018

8th March was International Women’s Day. Some brands saw it as a way to do something that would empower and inspire women…

The Magic of the Winter Olympics

Mar 01 2018

The PyeongChang 2018 Olympic Games have now finished but it’s not all over as the Paralympics kick off on 9th March. I…

Influencer Marketing – The Wild West of the Marketing World

Nov 30 2017

There’s no getting around it any more – influencer marketing is here, it’s here to stay and it’s taking over. Gone are…

Rugby Players to Watch in 2018

Nov 29 2017

Having a brand ambassador can bring a myriad of benefits – awareness, engagement and favourability to name a few. Over the past…

Organic reach is dead… Isn’t it?

Nov 01 2017

The first time I heard this phrase, many months ago, I rolled my eyes at the industry’s Next Big Issue. Measurement. Virtual…