Category Archive for "Blog"

Subscriptions, buying online and free home deliveries. Welcome to Post C-19 car buying?

May 22 2020

It perhaps shouldn’t have come as a surprise when the grim April SMMT figures announced that Tesla Model 3 had topped the…

Five Keys to the Realisation of Cycling’s Brave New Dawn

May 18 2020

Like many, I am genuinely excited that the growth of UK cycling could be one of the few silver linings of the…

How Fortnite put on a masterclass of COVID-curated content

May 11 2020

As a marketer, tech lover, and gaming enthusiast, it’s safe to say I’m in awe of Fortnite’s recent cross-platform ‘live show’. A…

Car buying and ownership habits in the Middle East – are they changing?

May 07 2020

InstaShop, Careem, Deliveroo – all household names in Dubai that have only popped up in recent years, yet seem to have become…

Is Delivery by Drones the Future?

Apr 30 2020

Barely a week passes without a new initiative claiming to bring airborne drone deliveries a step closer to mainstream reality. The likes…

How Sports are Adapting During Lockdown

Apr 20 2020

While professional sports clubs and associations are utilising the free time of their stars to engage with fans while sport is on-hold…

Is this the end of the International car launch? Or rather, should it be?

Apr 16 2020

I’m going to say something to spark a debate…I think it is the right time to do away with the copybook tradition…

Top Five Sports’ Content During Lockdown

Apr 08 2020

Whilst sporting life as we know it cannot continue, professional sports teams and associations have been engaging with fans to help take…

The Virtual Grand National and why I’ll be watching

Apr 03 2020

I love horse racing. Specifically, I love the jumps. Why? No single motivation, but instead I’m drawn by its uniquely magnetic combination…

2035 petrol and diesel ban is one thing, but what about the race to renewable electricity?

Feb 17 2020

Last year I bought an electric vehicle, or a BEV (Battery Electric Vehicle) if we’re adopting the abbreviations that dominate the automotive…