Category Archive for "Blog"

World Cup Fever and Sponsorship Activation Starts Now

Oct 12 2017

Argentina and Portugal left it late but they qualified for the World Cup 2018 and you could almost hear the collective sigh…

PODIUMS FOR POLITICS: Can sports stars really bring about social change?

Oct 05 2017

Politics and sport have long been bed fellows, but often uncomfortably so. Cast your mind back – or Google it, as I…

Twitter take it up a notch…

Sep 27 2017

2017, the year of the new iPhone, Animoji’s, Instagram’s ‘Paid Partnership’ tag and now, Twitter are trialling a 280 character limit. Twitter’s…

Cannondale has replaced a spoke, but Pro Cycling’s bike is still broken

Sep 12 2017

It is fantastic news that Cannondale has a new sponsor for 2018 in the shape of Education First, but the fact that…

Social media: alternative news source or personality contest?

Sep 08 2017

In the digital age social media has come to act as a leading platform for our judgement of character. Whether it be…

Let’s give women a sporting chance

Sep 07 2017

It is an uncomfortable truth that women on average earn less than men throughout their career, and almost half a century from…

App-rehensive future for cars?

Sep 01 2017

How many apps do you have on your phone? How many of them are for entertainment and how many are there to…

Together in Electric Dreams

Aug 08 2017

In a bid to tackle the air quality crisis, the UK Government has recently announced plans to ban Internal Combustion Engine (ICE)…

Cutting through the noise at Goodwood Festival of Speed 2017

Aug 02 2017

A four day assault on the senses. That’s probably the most succinct way to describe one of our client’s flagship events, the…

Driverless cars don’t make us want to drive less

Jul 14 2017

This week, Audi unveiled its latest autonomous car tech in the new incarnation of its A8 model, causing much media chatter about…