Category Archive for "Blog"

Football fans in KSA: Saudi Women cheering on the sidelines

Oct 18 2018

Some call the game of football ‘the language of the world’; it connects more people together than any other spoken language. Nevertheless,…

W Series – a championship too far?

Oct 12 2018

It’s likely you’ve been living under a rock this week if you’ve not heard about the announcement of the W Series to…

100 ball cricket: Do we really need another new format and can sponsors get cut through?

Sep 17 2018

While I’m still recovering from the drama of Alistair Cook’s final test match and a 10 hour T20 Blast finals day TV…

Is Rugby Union finally catching up with Football in social engagement?

Aug 21 2018

Rugby Union. A sport steeped in history and tradition. However it could be this tradition that has held the game back. In…

RIGHTS HOLDERS MUST MAKE BETTER BROADCAST CHOICES IF SPORT IS TO SURVIVE

Aug 20 2018

I love golf. I’m not alone. There are loads of us – it’s the eighth most popular sport in the world, after…

Is Test cricket a dying breed?

Aug 08 2018

Historically Test cricket has been the pinnacle of the sport. However in recent years the game has failed to engage younger fans…

Top 5 tips to writing a successful blog

Aug 07 2018

At Performance, we pride ourselves on creating insight-driven content. Typically our focus is on delivering this content for our clients rather than…

Explore More

Jul 30 2018

Known for rolling out algorithms, makeovers and new features on a regular basis, Instagram (the Gok Wan of the social media landscape)…

My journey to discovering brand purpose

Jul 26 2018

In the past 12-18 months, we have seen an increase in the level of attention paid to the subject of brand purpose.…

24 hours in search as an England Fan

Jul 13 2018

We regularly use a host of insight tools when planning our campaigns but this week, I wanted to use Google Trends to…