Category Archive for "Blog"

FORMULA 1 WANTS ME TO PAY FOR IT. AND I’M OUT.

Mar 18 2019

The first race of the F1 season came and went and I’ve seen, heard and read very little about it. As a…

The Greatest Show?

Jan 30 2019

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the…

I predict a prediction

Jan 10 2019

Here we are, January 2019. I know, I can’t believe it either. It’s a time of year I enjoy, a time to…

Five Trends That Guided Sporting Innovation in 2018

Dec 20 2018

In 2016, our Future of the Sports Fan report identified eight key trends that would shape the next few years for fans –…

Football fans in KSA: Saudi Women cheering on the sidelines

Oct 18 2018

Some call the game of football ‘the language of the world’; it connects more people together than any other spoken language. Nevertheless,…

W Series – a championship too far?

Oct 12 2018

It’s likely you’ve been living under a rock this week if you’ve not heard about the announcement of the W Series to…

100 ball cricket: Do we really need another new format and can sponsors get cut through?

Sep 17 2018

While I’m still recovering from the drama of Alistair Cook’s final test match and a 10 hour T20 Blast finals day TV…

Is Rugby Union finally catching up with Football in social engagement?

Aug 21 2018

Rugby Union. A sport steeped in history and tradition. However it could be this tradition that has held the game back. In…

RIGHTS HOLDERS MUST MAKE BETTER BROADCAST CHOICES IF SPORT IS TO SURVIVE

Aug 20 2018

I love golf. I’m not alone. There are loads of us – it’s the eighth most popular sport in the world, after…

Is Test cricket a dying breed?

Aug 08 2018

Historically Test cricket has been the pinnacle of the sport. However in recent years the game has failed to engage younger fans…