Category Archive for "Blog"

Five Key Takeaways from Fully Charged Live

Jun 11 2019

So I spent the weekend at Fully Charged Live – and it’s safe to say, I’m feeling more charged than a Duracell…

Plus Ça Change

Apr 25 2019

When we set up Performance, it was easy to decide our areas of specialism – Sport and Automotive – because they stirred…

The brave new world of automotive

Apr 23 2019

You could argue that it’s been 17 years in the making but today, we launch our new Technology division. I say that…

Simplifying Complex Tech with Brutal Simplicity

Apr 17 2019

As a car lover, sports enthusiast and inner geek, I am absolutely over the moon to be a part of Performance Communications…

FORMULA 1 WANTS ME TO PAY FOR IT. AND I’M OUT.

Mar 18 2019

The first race of the F1 season came and went and I’ve seen, heard and read very little about it. As a…

The Greatest Show?

Jan 30 2019

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the…

I predict a prediction

Jan 10 2019

Here we are, January 2019. I know, I can’t believe it either. It’s a time of year I enjoy, a time to…

Five Trends That Guided Sporting Innovation in 2018

Dec 20 2018

In 2016, our Future of the Sports Fan report identified eight key trends that would shape the next few years for fans –…

Football fans in KSA: Saudi Women cheering on the sidelines

Oct 18 2018

Some call the game of football ‘the language of the world’; it connects more people together than any other spoken language. Nevertheless,…

W Series – a championship too far?

Oct 12 2018

It’s likely you’ve been living under a rock this week if you’ve not heard about the announcement of the W Series to…