Category Archive for "Blog"

Influencer Marketing – The Wild West of the Marketing World

Nov 30 2017

There’s no getting around it any more – influencer marketing is here, it’s here to stay and it’s taking over. Gone are…

Rugby Players to Watch in 2018

Nov 29 2017

Having a brand ambassador can bring a myriad of benefits – awareness, engagement and favourability to name a few. Over the past…

Organic reach is dead… Isn’t it?

Nov 01 2017

The first time I heard this phrase, many months ago, I rolled my eyes at the industry’s Next Big Issue. Measurement. Virtual…

Social Media Week 2017

Oct 20 2017

London’s Social Media Week, they came, they saw, they conquered. Our note-pads and Apple Macs bursting with stats, buzzwords and us? Well,…

World Cup Fever and Sponsorship Activation Starts Now

Oct 12 2017

Argentina and Portugal left it late but they qualified for the World Cup 2018 and you could almost hear the collective sigh…

PODIUMS FOR POLITICS: Can sports stars really bring about social change?

Oct 05 2017

Politics and sport have long been bed fellows, but often uncomfortably so. Cast your mind back – or Google it, as I…

Twitter take it up a notch…

Sep 27 2017

2017, the year of the new iPhone, Animoji’s, Instagram’s ‘Paid Partnership’ tag and now, Twitter are trialling a 280 character limit. Twitter’s…

Cannondale has replaced a spoke, but Pro Cycling’s bike is still broken

Sep 12 2017

It is fantastic news that Cannondale has a new sponsor for 2018 in the shape of Education First, but the fact that…

Social media: alternative news source or personality contest?

Sep 08 2017

In the digital age social media has come to act as a leading platform for our judgement of character. Whether it be…

Let’s give women a sporting chance

Sep 07 2017

It is an uncomfortable truth that women on average earn less than men throughout their career, and almost half a century from…