Category Archive for "Blog"

Nike shoe controversy

Jan 17 2020

Technological advancements in sport are guaranteed just as much as death and taxes. Nike has recently found that improvements can possibly go…

Will motorcycles go electric?

Jan 03 2020

Is it inevitable that motorcycles will go electric? In the UK, interest in electric cars has grown strongly over the last four…

A Lesson in being bold…from a rodent

Nov 26 2019

Sometimes in life – and work – reminders about how to be successful come from the unlikeliest of sources. In the business…

Can electric bicycles help pull motorcycles out of a hole?

Nov 22 2019

Remora fish use suction to stick to sharks or whales. They help remove dead skin from the host while benefiting from the…

Prince Andrew is in a crisis of his own making

Nov 18 2019

It’s all about controlling the narrative, getting ahead of the story – so the old crisis comms adage goes. Presumably, that’s what…

Aspiration vs Actual

Jul 06 2019

One of the biggest challenges facing digital advertising or branded content is the disparity between aspiration and actual.  We’ve all seen car…

Five Key Takeaways from Fully Charged Live

Jun 11 2019

So I spent the weekend at Fully Charged Live – and it’s safe to say, I’m feeling more charged than a Duracell…

Plus Ça Change

Apr 25 2019

When we set up Performance, it was easy to decide our areas of specialism – Sport and Automotive – because they stirred…

The brave new world of automotive

Apr 23 2019

You could argue that it’s been 17 years in the making but today, we launch our new Technology division. I say that…

Simplifying Complex Tech with Brutal Simplicity

Apr 17 2019

As a car lover, sports enthusiast and inner geek, I am absolutely over the moon to be a part of Performance Communications…