Land Rover – Bear Grylls Freefall
We needed to kick-off the tease phase for the new Land Rover Discovery with an activity that established it as a technologically advanced and innovative SUV and communicate vehicle’s position as a full-size seven-seat SUV.
We created a video showing Land Rover ambassador Bear Grylls rearranging the seats of the new Discovery thousands of feet above the ground. Bear and his six Royal Navy companions land, climb aboard the correctly configured (disguised) Discovery and drive away.
The release garnered 467 pieces of coverage reaching 18m+ and the video was watched 340k+ times and drove thousands of leads for the brand.