Cooper Tires – Precision Challenge 2

April 20, 2016
Performance Comms

 

The Challenge

  • Create content to promote the all-new Zeon 4XS Sport from Cooper and increase brand awareness utilising the sponsorship of Arsenal
  • Build on the success of the previous Cooper Tires Precision Challenge
  • Engage automotive and football fans

Fan Insight

  • Football fans engage with content showing their sporting heroes put to the test, in this case testing their set-piece specialist skills
  • The more the players enjoy the challenge, the better the content, and the more the fans love it!

Creative Solution

  • To create a ramp which a tyre can be rolled down / launched from, the aim being for the players to kick the ball through or into the tyre to score points
  • Fan driven video content, shared by Arsenal and national media outlets including the Mail Online

The Results

Cooper Precision Challenge results

 

 

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