Cooper Tires – Precision Challenge 2
- Create content to promote the all-new Zeon 4XS Sport from Cooper and increase brand awareness utilising the sponsorship of Arsenal
- Build on the success of the previous Cooper Tires Precision Challenge
- Engage automotive and football fans
- Football fans engage with content showing their sporting heroes put to the test, in this case testing their set-piece specialist skills
- The more the players enjoy the challenge, the better the content, and the more the fans love it!
- To create a ramp which a tyre can be rolled down / launched from, the aim being for the players to kick the ball through or into the tyre to score points
- Fan driven video content, shared by Arsenal and national media outlets including the Mail Online