Oxbotica – Simplifying Complex Technology
Oxbotica offers a world leading software stack that enables any vehicle on the planet to drive autonomously.
We were challenged to get under the skin of its business and simplify its technology into a series of powerful video assets.
These needed to cut through with Oxbotica’s most important audiences: investors / automotive suppliers / off-road players.
We simplified Oxbotica’s complex technology in three simple steps:
- Simplifying the message
- Humanising the story
- Visual support: Helping Oxbotica to sort through its huge catalogue of visuals