The Brief.
- ADNOC and the Abu Dhabi Sports Council were launching the inaugural city marathon with ambitious aims of recruiting 6,000 runners in under 3 months
- Promote new events to relevant audience in the UAE
- Across the UAE there is a growing appetite for an active lifestyle and healthy living
- Abu Dhabi is a global sporting destination and a city with a great amount of pride
The Response.
Creative
- Link city with marathon legends to build instant credibility
- Maximise story angles with premium technical sponsors unique
Content
- Targeted press releases to sports desks and listings / society outlets
- Elite runner interviews – video & photo content generation
- Iconic photo call
Delivery
- 2 pre-event press conferences to announce route and elite runners
- Videos & photos released
- On-site press centre and post-race press conference
The Results.
- $2.6m PR Value
- 10k Runners
- 237 Pieces of coverage
- 7 Intl Media fly-ins
- 48m Estimated Coverage Reach
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Be Bold.
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