Overview
Devised to help launch Citroën’s new Dispatch Van, we employed the help of racing driving Kris Meeke to do something a little unexpected with a van – race it on a rally course.
Media and influencers were invited to the day to have a go themselves, and video assets were created to support press release – which generates mass coverage – as well as for use on social media, Citroën owned channels and EDMs
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