Is Rugby Union finally catching up with Football in social engagement?

Is Rugby Union finally catching up with Football in social engagement?

Aug 21 2018

Rugby Union. A sport steeped in history and tradition. However it could be this tradition that has held the game back. In…

RIGHTS HOLDERS MUST MAKE BETTER BROADCAST CHOICES IF SPORT IS TO SURVIVE

RIGHTS HOLDERS MUST MAKE BETTER BROADCAST CHOICES IF SPORT IS TO SURVIVE

Aug 20 2018

I love golf. I’m not alone. There are loads of us – it’s the eighth most popular sport in the world, after…

Is Test cricket a dying breed?

Is Test cricket a dying breed?

Aug 08 2018

Historically Test cricket has been the pinnacle of the sport. However in recent years the game has failed to engage younger fans…

Top 5 tips to writing a successful blog

Top 5 tips to writing a successful blog

Aug 07 2018

At Performance, we pride ourselves on creating insight-driven content. Typically our focus is on delivering this content for our clients rather than…

Explore More

Explore More

Jul 30 2018

Known for rolling out algorithms, makeovers and new features on a regular basis, Instagram (the Gok Wan of the social media landscape)…

My journey to discovering brand purpose

My journey to discovering brand purpose

Jul 26 2018

In the past 12-18 months, we have seen an increase in the level of attention paid to the subject of brand purpose.…

24 hours in search as an England Fan

24 hours in search as an England Fan

Jul 13 2018

We regularly use a host of insight tools when planning our campaigns but this week, I wanted to use Google Trends to…

How the FA led the communications agenda

How the FA led the communications agenda

Jul 12 2018

So England is out of the 2018 FIFA World Cup. But we came close and there are a lot of positives we…

Top 10 Celebrity Sports Fans

Top 10 Celebrity Sports Fans

Jun 14 2018

The FIFA World Cup is here and while the focus is on the famous – and not so famous – players on…

Size isn’t everything

Size isn’t everything

Jun 01 2018

Stop sniggering in the back…As the old adage goes, it’s what you do with it that counts. Especially when it comes to…