Alfa – #SixthSense

Alfa – #SixthSense

Apr 06 2018

The New Alfa Romeo Giulia is packed with advanced technology to improve handling and connection between the road, car and driver. To demonstrate…

International Women’s Day: The Bandwagon

International Women’s Day: The Bandwagon

Mar 27 2018

8th March was International Women’s Day. Some brands saw it as a way to do something that would empower and inspire women…

Performance ups the ante for General Motors at Dubai International Motor Show

Performance ups the ante for General Motors at Dubai International Motor Show

Mar 06 2018

American automotive giant, General Motors, set the standard at the Dubai International Motor Show (DIMS) late last year, unveiling some of the…

The Magic of the Winter Olympics

The Magic of the Winter Olympics

Mar 01 2018

The PyeongChang 2018 Olympic Games have now finished but it’s not all over as the Paralympics kick off on 9th March. I…

EMOTIONAL RIDE GALVANISES TEAM AND GETS PERFORMANCE IN THE SADDLE FOR 2018

EMOTIONAL RIDE GALVANISES TEAM AND GETS PERFORMANCE IN THE SADDLE FOR 2018

Jan 12 2018

In the last week, the Performance office has been awash with sweat, shower gel and the whiff of competition. Between Monday January…

Influencer Marketing – The Wild West of the Marketing World

Influencer Marketing – The Wild West of the Marketing World

Nov 30 2017

There’s no getting around it any more – influencer marketing is here, it’s here to stay and it’s taking over. Gone are…

Rugby Players to Watch in 2018

Rugby Players to Watch in 2018

Nov 29 2017

Having a brand ambassador can bring a myriad of benefits – awareness, engagement and favourability to name a few. Over the past…

Organic reach is dead… Isn’t it?

Organic reach is dead… Isn’t it?

Nov 01 2017

The first time I heard this phrase, many months ago, I rolled my eyes at the industry’s Next Big Issue. Measurement. Virtual…

Renault starts the electric revolution in the Middle East

Renault starts the electric revolution in the Middle East

Oct 28 2017

October saw the Middle East launch of the new all-electric Renault ZOE Long Range model – the first major event for Performance…

Social Media Week 2017

Social Media Week 2017

Oct 20 2017

London’s Social Media Week, they came, they saw, they conquered. Our note-pads and Apple Macs bursting with stats, buzzwords and us? Well,…