The Greatest Show?

The Greatest Show?

Jan 30 2019

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the…

I predict a prediction

I predict a prediction

Jan 10 2019

Here we are, January 2019. I know, I can’t believe it either. It’s a time of year I enjoy, a time to…

Five Trends That Guided Sporting Innovation in 2018

Five Trends That Guided Sporting Innovation in 2018

Dec 20 2018

In 2016, our Future of the Sports Fan report identified eight key trends that would shape the next few years for fans –…

Middle East team shortlisted for MEPRA Award for work with Cadillac

Middle East team shortlisted for MEPRA Award for work with Cadillac

Nov 01 2018

The Dubai team, in partnership with Cadillac, has been shortlisted for a MEPRA Middle East PR award later this month. Under the…

Football fans in KSA: Saudi Women cheering on the sidelines

Football fans in KSA: Saudi Women cheering on the sidelines

Oct 18 2018

Some call the game of football ‘the language of the world’; it connects more people together than any other spoken language. Nevertheless,…

W Series – a championship too far?

W Series – a championship too far?

Oct 12 2018

It’s likely you’ve been living under a rock this week if you’ve not heard about the announcement of the W Series to…

Performance Communications bolsters automotive team

Performance Communications bolsters automotive team

Sep 24 2018

We’ve had a busy summer and are delighted to welcome some new joiners to the Performance team. Former journalist Joe Finnerty and…

100 ball cricket: Do we really need another new format and can sponsors get cut through?

100 ball cricket: Do we really need another new format and can sponsors get cut through?

Sep 17 2018

While I’m still recovering from the drama of Alistair Cook’s final test match and a 10 hour T20 Blast finals day TV…

Is Rugby Union finally catching up with Football in social engagement?

Is Rugby Union finally catching up with Football in social engagement?

Aug 21 2018

Rugby Union. A sport steeped in history and tradition. However it could be this tradition that has held the game back. In…