Automotive PR Agency of the Year – 2016

Automotive PR Agency of the Year – 2016

Mar 23 2016

Winning an award is always a fillip to the agency – especially for the team responsible for conceiving, creating, delivering and measuring…

EMOTIONAL RIDE GALVANISES TEAM AND GETS PERFORMANCE IN THE SADDLE FOR 2018

EMOTIONAL RIDE GALVANISES TEAM AND GETS PERFORMANCE IN THE SADDLE FOR 2018

Jan 12 2018

In the last week, the Performance office has been awash with sweat, shower gel and the whiff of competition. Between Monday January…

Influencer Marketing – The Wild West of the Marketing World

Influencer Marketing – The Wild West of the Marketing World

Nov 30 2017

There’s no getting around it any more – influencer marketing is here, it’s here to stay and it’s taking over. Gone are…

Rugby Players to Watch in 2018

Rugby Players to Watch in 2018

Nov 29 2017

Having a brand ambassador can bring a myriad of benefits – awareness, engagement and favourability to name a few. Over the past…

Organic reach is dead… Isn’t it?

Organic reach is dead… Isn’t it?

Nov 01 2017

The first time I heard this phrase, many months ago, I rolled my eyes at the industry’s Next Big Issue. Measurement. Virtual…

Renault starts the electric revolution in the Middle East

Renault starts the electric revolution in the Middle East

Oct 28 2017

October saw the Middle East launch of the new all-electric Renault ZOE Long Range model – the first major event for Performance…

Social Media Week 2017

Social Media Week 2017

Oct 20 2017

London’s Social Media Week, they came, they saw, they conquered. Our note-pads and Apple Macs bursting with stats, buzzwords and us? Well,…

World Cup Fever and Sponsorship Activation Starts Now

World Cup Fever and Sponsorship Activation Starts Now

Oct 12 2017

Argentina and Portugal left it late but they qualified for the World Cup 2018 and you could almost hear the collective sigh…

PODIUMS FOR POLITICS: Can sports stars really bring about social change?

PODIUMS FOR POLITICS: Can sports stars really bring about social change?

Oct 05 2017

Politics and sport have long been bed fellows, but often uncomfortably so. Cast your mind back – or Google it, as I…

Performance Communications picks up Best Automotive Campaign Award

Performance Communications picks up Best Automotive Campaign Award

Oct 04 2017

Sometimes ideas come as a lightbulb moment. Sometimes they need to be dragged out kicking and screaming. Sometimes the idea is so…

Twitter take it up a notch…

Twitter take it up a notch…

Sep 27 2017

2017, the year of the new iPhone, Animoji’s, Instagram’s ‘Paid Partnership’ tag and now, Twitter are trialling a 280 character limit. Twitter’s…